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Colonia Il Profumo: Acqua di Parma’s Bold New Interpretation of a Timeless Classic

  • January 30, 2025
  • 2 minute read
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Acqua di Parma ushers in a new era of refined sophistication with the launch of Colonia Il Profumo, a modern and intensified interpretation of the Maison’s iconic Colonia, first introduced in 1916. This contemporary reimagining blends over a century of heritage with modern elegance, encapsulating the vibrant essence of Italy in an intensified olfactory experience.

A Modern Take on Tradition

Colonia Il Profumo presents a richer, more enduring fragrance, with an elevated concentration and the exquisite addition of ylang-ylang, which deepens the signature citrus blend. The fragrance opens with invigorating notes of Italian bergamot, grapefruit, blood orange, and petitgrain, paving the way for a heart where rosemary and orange leavesblend seamlessly with ylang-ylang. The base is a harmonious balance of vetiver oil and patchouli oil, selected meticulously to enrich and prolong the fragrance’s character.

Housed in an opulent Art Deco-inspired bottle, Colonia Il Profumo features a gold-gilded glass base and a warm golden hue that reflects its sophisticated richness. The redesigned label adds a contemporary touch, paying homage to the fragrance’s enduring legacy.

A Curated Collection of Luxurious Objects

Accompanying the fragrance launch, Acqua di Parma presents an exclusive collection of lifestyle objects designed to enhance the Colonia experience. These include:

  • Colonia Portami Trunk: A leather trunk lined with signature yellow lambskin, designed to hold three 180ml fragrances, featuring exquisite craftsmanship with contrast stitching and retractable handle loops.
  • Colonia Posami Perfume Tray: A cherry wood tray with vibrant yellow accents, perfect for displaying fragrance bottles in style.
  • Colonia Abbracciami Candle Glass Holder: Crafted with intricate woven leather and available in both tan and Terra di Siena tones, enhancing any home ambiance.
  • Colonia Coprimi Candle Lid: A refined leather lid with yellow stitching that adds an elegant touch to scented candles.
  • Colonia Custodiscimi Accessories Candle Case: A cherry wood masterpiece with yellow edging, offering a luxurious storage solution.
  • Colonia Glass Hand Soap and Lotion: Presented in 350ml refillable glass bottles featuring an embossed Maison emblem, inspired by the brand’s iconic Art Deco aesthetic.

Italian Artistry and Craftsmanship

To celebrate the launch, Acqua di Parma introduces a striking visual cue—a bespoke yellow glazed element, created in collaboration with Cristina Celestino and the historic Italian terracotta company, Fornace Brioni. This symbolic design encapsulates the transition from classic to contemporary, reflecting the evolution of Colonia Il Profumo.

Where to Experience Colonia Il Profumo

Discerning connoisseurs can explore Colonia Il Profumo and the accompanying collection at Acqua di Parma boutiques located at The Dubai Mall and Dubai Hills Mall in Dubai, The Place Vendome in Qatar, and The Riyadh Park Mall in KSA. The collection is also available for purchase online at www.acquadiparma.com/en/ae.

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