Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Browse
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Search
Signé Magazine
Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
  • Fragrance

New Fire, New Fantasy: Rasasi Expands the Hawas Collection with Two Distinctive Fragrances

  • May 1, 2025
  • 2 minute read
Total
0
Shares
0
0
0
0

Rasasi Perfumes, one of the region’s most recognized names in fine fragrance, has unveiled the latest additions to its popular Hawas line: Hawas Fire and Hawas Pink. Building on the wide acclaim of the original Hawas fragrances, these two new scents continue the brand’s tradition of blending bold olfactory profiles with wide appeal.

Each release reflects a different mood, serving distinct audiences while maintaining Rasasi’s core identity: expressive, wearable, and confidently rooted in modern perfumery.

Hawas Fire introduces a new direction for the Hawas collection, maintaining the series’ fresh DNA while introducing a deeper, more resonant composition. The opening notes of French Clary Sage are crisp and aromatic, balanced by a heart of Egyptian Jasmine and marine accords that offer freshness without sharpness. The dry down—anchored by Ambergris and Mineral Amber—adds complexity, creating warmth and persistence on the skin without being overpowering.

Positioned as the third chapter in the collection, Hawas Fire has already proven its commercial strength. With 100,000 units sold in the UAE alone this year, projections suggest the fragrance will reach 500,000 units globally by 2025. Still, it’s not just the numbers that matter—Hawas Fire resonates as a confidently composed scent that captures the balance between boldness and refinement.

For women, Hawas Pink explores the growing popularity of gourmand fragrances, but does so with a sense of structure and intent. Opening with neroli, cinnamon, and nutmeg, it leans into a spiced floral profile before introducing a creamy, indulgent heart of orange flower, tuberose, and golden marshmallow. The base is rounded out with soft vanilla, tonka bean, and cotton candy, offering a long-lasting sweetness that’s more textured than sugary.

Designed to follow the success of Hawas for Her, Hawas Pink feels contemporary in both form and function. The composition nods to fragrance trends made visible through platforms like TikTok, yet avoids being gimmicky. Instead, it captures the sensibility of a generation seeking fragrances that are both memorable and mood-driven.

Retailing at AED 175, both fragrances offer an accessible entry point into signature scent territory. They remain consistent with Rasasi’s larger ethos—creating high-quality, wearable fragrances at a competitive price point.

As Rasasi celebrates its legacy—founded in 1979 and still family-owned—the brand shows no signs of slowing its forward momentum. With Hawas Fire and Hawas Pink, Rasasi continues its journey of shaping Middle Eastern perfumery for global audiences.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
You May Also Like
View Post
  • Fragrance
  • Style

Baccarat Rouge 540 Édition Millésime: The Alchemy of Light and Scent

  • October 10, 2025
View Post
  • Fragrance
  • Style

Dries Van Noten Unveils “Havana Gold,” a Sensual New Fragrance of Impossible Combinations

  • October 4, 2025
View Post
  • Fragrance
  • Style

Ambre Supermassive: A Cosmic Journey Into Scent

  • September 30, 2025
View Post
  • Fragrance
  • Style

The Awakening of a Jungle: Guerlain’s Vétiver Fauve

  • September 27, 2025
View Post
  • Fragrance
  • Style

Dubai Mist by Hind Al Oud: A Tribute to Legacy and Leadership

  • September 23, 2025
View Post
  • Fragrance
  • Style

Craft Meets Nature: The Sensory World of LOEWE Perfumes

  • September 20, 2025
View Post
  • Fragrance
  • Style

Les Eaux Primordiales: Crafting the Essence of Individuality

  • September 19, 2025
View Post
  • Fragrance

Reimagining Oud: KAYALI’s Chocolate Oud | 11 and Milky Musk Oud | 30

  • September 18, 2025
Signé Sanctuaries
  • A Return to Radiance: The Maybourne Riviera Welcomes the 2025 Season With New Culinary Stars and a Groundbreaking Wellness Destination
  • AVANTCHA Unveils Black Oud & Mastic: A Luxurious Fusion of Wellness and Tradition
  • Renew and Rejuvenate: Rosewood Abu Dhabi’s Longevity & Renewal Retreat
  • Clinique La Prairie Elevates Skin Rejuvenation in Revitalisation Programs Through Collaboration with La Prairie
  • One&Only Le Saint Géran Unveils Mauritius First Guerlain Spa: A Fusion of Elegance and Wellness
LATEST STORIES
  • Raffles The Palm Dubai Unveils a Curated Journey into Emirati Perfumery with Arcadia by Amna
  • Rami Al Ali Presents White 8: Her, Ten Times
  • Ralph Lauren Marks 25 Years of the Pink Pony Initiative with a Renewed Global Commitment to Cancer Care
  • Porsche Redefines Digital Luxury with the Cayenne Electric Interior
  • The Diwali Edit: Thoughtful Gifts for Every Heart
  • Celebrate the Festival of Lights at Armani/Amal with a Refined Diwali Feast
  • Light Up Your Style This Diwali with EDIT by Ahmed Seddiqi
  • Shine with Breitling this Diwali: A Celebration of Time, Light, and Craftsmanship
  • Parvara: A New Sanctuary Rises in Fujairah’s Jabal al-Hamri
  • Chef Akira Back Unveils the Time Capsule Menu at W Dubai – The Palm

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Latest Print Editions
    • Print Edition

    Signé Magazine – Edition 55

    • 15.11.24
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 54

    • 24.09.24
      • Print Edition
    View Post
    • Print Edition

    Signe Magazine – Edition 52

    • 15.12.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 51

    • 15.11.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 50

    • 15.09.23
      • Print Edition
    View Post
Latest Online Features
  • Raffles The Palm Dubai Unveils a Curated Journey into Emirati Perfumery with Arcadia by Amna October 21, 2025
  • Rami Al Ali Presents White 8: Her, Ten Times October 21, 2025
  • Ralph Lauren Marks 25 Years of the Pink Pony Initiative with a Renewed Global Commitment to Cancer Care October 21, 2025
  • Porsche Redefines Digital Luxury with the Cayenne Electric Interior October 21, 2025
  • The Diwali Edit: Thoughtful Gifts for Every Heart October 20, 2025
  • Celebrate the Festival of Lights at Armani/Amal with a Refined Diwali Feast October 20, 2025
EDITORIAL CALENDAR
October 2025
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Sep    
Signé Magazine
  • Signé Magazine – All Stories
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.