Harrods has proudly renewed its impactful partnership with Fashion Trust Arabia (FTA), reinforcing a shared commitment to championing emerging fashion designers from the Middle East and North Africa (MENA) region. This renewed collaboration marks a powerful affirmation of the department store’s vision to foster creativity and commerce in equal measure, offering talented voices a global platform at one of the world’s most iconic retail destinations.
From July 2025, four newly crowned winners of the FTA Prize will debut their collections at Harrods—available both in-store and online at harrods.com. By introducing these designers to a global luxury audience, Harrods transforms visibility into opportunity, providing not only space on its storied shop floors, but also access to its discerning clientele and editorial platforms. This initiative solidifies Harrods as more than just a retailer; it is a launchpad for the next generation of design talent.
This year’s featured designers reflect the breadth and brilliance of MENA creativity. Yasmin Mansour of Qatar brings a daring vision to eveningwear, blending avant-garde aesthetics with ethical craftsmanship. Nadine Mosallam, a designer bridging Egypt and the UK, offers ready-to-wear collections rooted in the visual language of Egyptian heritage. RAMLA, a sustainable accessories brand from Egypt, honors artisanal traditions through contemporary lifestyle pieces. And from Saudi Arabia, APOA presents sculptural, architectural jewellery crafted in Italy, conceptualized in Riyadh.
“Our partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,” says Simon Longland, Director of Buying – Fashion at Harrods. “We take great pride in supporting these designers not just through mentorship, but through real retail opportunities. We believe the Harrods customer is ready—and eager—to discover and embrace their work.”
The collaboration also brings deeper mentorship opportunities for the FTA winners. Harrods’ Head of Buying for Contemporary, Sport & Essentials, Clemmie Harris, will lead a tailored session titled “Product Merchandising – Building a Range Plan,” offering strategic insight into assortment planning and commercial storytelling—essential tools for fashion brands seeking global scale.
Tania Fares, Co-Chair of Fashion Trust Arabia, adds, “Harrods’ continued support goes beyond retail—it’s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably. We’re proud to renew this collaboration and excited to see their collections featured in such an iconic store, where creativity and craftsmanship are really valued.”
The renewed partnership underscores Harrods’ wider efforts to engage and elevate new fashion consumers, especially within the fast-growing MENA luxury market. From exclusive in-store visibility and e-commerce storytelling to event programming and editorial coverage in Harrods Magazine, the collaboration is a full-spectrum activation that celebrates diversity, craft, and the enduring power of discovery in fashion.
