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Posts by tag

Formula 1

13 posts

Tommy Hilfiger Joins Cadillac Formula 1® Team as Official Apparel Partner in Historic Multi-Year Deal

Tommy Hilfiger has been announced as the official apparel partner of the Cadillac Formula 1® Team, marking a major move in both motorsport and fashion history. The multi-year partnership comes…
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  • 3 min

TAG Heuer Celebrates a Historic Partnership at the TAG Heuer Grand Prix de Monaco 2025

TAG Heuer marked a historic chapter in its motorsport legacy by becoming the first-ever official title partner of the Formula 1 TAG Heuer Grand Prix de Monaco. This milestone partnership…
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  • 3 min

TAG Heuer Makes History at the Monaco Grand Prix with Bold New Monaco Timepieces

In a move that cements its longstanding legacy in motorsport, TAG Heuer has become the first-ever official title partner of the Formula 1 TAG Heuer Grand Prix de Monaco. This…
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  • 2 min

BOSS Celebrates Grand Opening of First China Halo Store in Shanghai with Formula 1 Festivities

BOSS has officially inaugurated its first China halo store at Shanghai’s prestigious Jing’an Kerry Centre, marking the occasion with a week of dynamic events ahead of the 2025 FORMULA 1®…
Ayrton Senna
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  • 4 min

A Timeless Legacy Resumes with TAG Heuer as Official Timekeeper for Formula 1

In an extraordinary revival of a prestigious partnership, TAG Heuer, the luxury watchmaker synonymous with precision and performance, has returned as the Official Timekeeper for Formula 1, coinciding with the…
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  • 4 min

Ferrari Unveils Six Unique 296 GTBs to Celebrate 30 Years in the Middle East

Ferrari commemorates its three-decade legacy in the Middle East with the unveiling of six exclusive, bespoke 296 GTBs, each reflecting the rich heritage of the Gulf nations through unparalleled design…
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  • 3 min

Luxury Car Tailor HOF Unveils the World’s Strongest G-Class: The HOF Sir Class

Renowned German luxury car tailor HOF has launched the most powerful G-Class ever built: the “HOF Sir Class.” With an extraordinary 1,063 horsepower, this super-SUV will be officially revealed ahead…
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  • 3 min

From Racetrack to Space: Lewis Hamilton Embarks on Astronaut Flight Training with IWC Schaffhausen

The Journey Beyond Limits In an extraordinary alignment of motorsport and space exploration, seven-time Formula One™ world champion Lewis Hamilton has ventured into astronaut flight training, courtesy of Swiss luxury…
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  • 3 min

TAG Heuer Honors Legend Ayrton Senna with Limited-Edition Carrera Chronograph Tourbillon

In a heartfelt tribute to one of motorsport’s most revered icons, TAG Heuer has launched an exclusive timepiece honoring Ayrton Senna’s extraordinary life and career. In collaboration with the Senna…
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  • 2 min

Audi F1 Welcomes Rising Star Gabriel Bortoleto for a Promising 2026 Entry

Audi has announced its driver lineup for the 2026 Formula 1 season, marking a significant milestone in its journey to the elite motorsport arena. Brazilian sensation Gabriel Bortoleto, 20, will…

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