Redefining Luxury: Certified Pre-Owned Rolex Timepieces
Dubai’s premier luxury watch retailer, Ahmed Seddiqi & Sons, has announced the launch of the Rolex Certified Pre-Owned programme, offering a curated collection of authenticated second-hand Rolex timepieces. The dedicated salon, opening on November 29, 2024, at Wafi Mall, promises an unmatched experience for discerning collectors and first-time buyers alike.
A Seal of Authenticity
Introduced by Rolex in 2022, the Certified Pre-Owned programme underscores the brand’s commitment to quality and authenticity. Each timepiece, aged at least three years, undergoes rigorous inspection and certification by Rolex, ensuring it meets the brand’s stringent standards.
Accompanied by a Rolex Certified Pre-Owned seal, the Rolex Certified Pre-Owned guarantee card, delivered at the time of the sale, officially confirms that the watch is genuine and guarantees its proper functioning. The watches come with a new two-year international guarantee and benefit from the quality criteria inherent to all Rolex products, such as precision, durability and waterproofness.
An Exclusive Collection of Rare Masterpieces
The collection, meticulously curated by members of the Seddiqi family, features a stunning array of Rolex models, including rare and elusive pieces spanning decades. This offering celebrates both the heritage of Rolex and the region’s deep appreciation for fine horology, making it a treasure trove for seasoned collectors and enthusiasts.
Expanding Horizons for Watch Enthusiasts
Set within an intimate 290-square-foot space, the new salon provides a personalized environment to explore these certified pre-owned timepieces. Adding to the convenience, Ahmed Seddiqi & Sons plans to expand its online presence for the programme via Seddiqi.com in 2025, enhancing accessibility for its clientele.
A Legacy of Excellence
Commenting on the launch, Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi & Sons, shared:“Building on our seven-decade legacy of expertise, the Ahmed Seddiqi & Sons Rolex Certified Pre-Owned programme represents a significant milestone in our commitment to our clientele. This not only enhances our overall offering but also creates an exciting new platform for watch enthusiasts to pursue their passion for exceptional timepieces. We look forward to opening a new chapter in our relationship with collectors and all audiences, providing them with a certified pathway to acquire elusive and rare timepieces.”
