Azuki, the Web3 anime brand at the forefront of digital identity, has joined forces with Swiss watchmaker H. Moser & Cie. to unveil Elements of Time — an exclusive collection of luxury timepieces inspired by the Azuki Elementals NFT series. This unprecedented collaboration bridges the precision of traditional Swiss horology with the creativity and decentralized ethos of digital culture, embodying a bold new dialogue between craftsmanship and community.
The Elements of Time series comprises four rare Pioneer Tourbillons and four Pioneer Centre Seconds references, each crafted in tribute to the elemental domains of Fire, Earth, Water, and Lightning. Limited to just 24 pieces per reference, each watch features a meticulously engraved guilloché dial, where textures of waves, flames, tremors, and electric currents come alive through the interplay of light and shadow. It is a tangible reflection of Azuki’s animated universe reinterpreted through Moser’s understated yet innovative design language.
Speaking on the collaboration, Alex “Zagabond” Xu, CEO of Azuki Labs, remarked: “The Azuki community was born around our shared values of storytelling, creativity and quality. Working with H. Moser & Cie. allows us to channel these values into a form of expression that celebrates craftsmanship, culture, and long-term value.” Bertrand Meylan, Co-owner of H. Moser & Cie. and CEO of MELB Luxe Subsidiaries, echoed this sentiment: “This collaboration is a way to push creative boundaries while remaining true to our DNA. It’s a story of individuality, artistry, and culture.”
Collectors will be able to acquire these extraordinary watches through The 1916 Company, the global retailer specializing in collectible watches and fine jewelry. The company will host intimate in-person delivery experiences across its worldwide lounges, reinforcing the personal connection that defines both Azuki’s and Moser’s communities. Each Elements of Time Pioneer Centre Seconds is priced at USD 25,000, while the exclusive Tourbillons command USD 75,000. With such limited availability, early registration is highly encouraged.
As Azuki continues to expand from digital collectibles into real-world experiences, and H. Moser & Cie. pushes horological design into new frontiers, Elements of Time represents a convergence of two worlds — where centuries-old watchmaking artistry meets the boundless imagination of the Web3 generation. It is not merely a watch collection, but a cultural artifact that captures both heritage and the future in a single tick of time.
