In an unprecedented move that unites Swiss watchmaking with America’s most iconic sport, Breitling has been named the official timepiece partner of the National Football League. This multi-year global collaboration marks the NFL’s first alliance with a luxury watch brand, setting a new benchmark for design, precision, and cultural impact. To mark the occasion, Breitling introduces two special collections—the Chronomat Automatic GMT 40 NFL Team Editions and the Endurance Pro NFL Team Editions—each crafted as a wearable tribute to the passion and pride of the league’s thirty-two teams.
For Breitling, the partnership is about more than precision engineering; it is about heritage and connection. Georges Kern, CEO of Breitling, reflects on the symbolism of the collaboration, emphasizing that the NFL is about shared moments, traditions, and pride—values that resonate deeply with the spirit of the brand. Similarly, the NFL views the partnership as an opportunity to merge its bold energy with Breitling’s legacy of craftsmanship, offering fans not only exceptional watches but also enduring keepsakes tied to some of the sport’s most defining moments.
The new Chronomat Automatic GMT 40 NFL Team Editions are designed for those who carry their team spirit across time zones. Each watch embodies the colors and identity of an individual franchise, from the rich Montana Red of the San Francisco 49ers to the unmistakable Midnight Green of the Philadelphia Eagles. The GMT hand highlights secondary team shades, and every caseback is engraved with the official team logo, ensuring each timepiece serves as a personal emblem of loyalty. Practical yet elegant, its 40 mm stainless steel case, 200-meter water resistance, and COSC-certified movement balance utility with unmistakable style.
Equally compelling is the Endurance Pro NFL Team Edition, a lightweight titanium chronograph designed for both athletic performance and everyday wear. Engineered with Breitling’s SuperQuartz™ movement, the watch offers ten times the accuracy of standard quartz while remaining exceptionally durable. Each version is distinguished by bold team colors on the inner bezel and features the NFL Shield engraved on the caseback. The result is a dynamic piece that speaks as much to lifestyle as it does to loyalty, blending sport and fashion in a way that feels both modern and timeless.
This partnership extends far beyond the boutique. Breitling will activate across key NFL events, including Super Bowl LX, NFL Honors, and the International Games in São Paulo, Dublin, London, Berlin, and Madrid. With bespoke timepieces also presented to award winners at the 2026 NFL Honors, the collaboration promises to become part of the rituals that define the league, ensuring Breitling is present at the heart of the moments that matter most to players and fans alike.
It is a meeting of two institutions that have, for over a century, shaped global culture in their respective realms. Breitling has long been associated with precision and innovation, having pioneered the modern chronograph and established itself as one of the few independent Swiss watchmakers producing in-house movements. The NFL, meanwhile, has become a cultural force whose reach extends across continents. Together, they transcend the boundaries of sport and horology, offering objects of desire that carry both performance and story.
In every detail, from the luminous dials to the etched casebacks, the Breitling × NFL Team Editions represent more than accessories; they are touchstones of devotion. They embody a spirit of endurance, passion, and unity that fans can wear proudly on their wrists, whether at the stadium, across oceans, or in everyday life. By fusing the legacy of fine watchmaking with the spectacle of football, Breitling and the NFL have created a collection that is destined to become a timeless chapter in the story of sport and style.
