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Hublot and Dr. Samuel Ross MBE Unveil the SR_A HUBLOT 3.0: A Stunning Fusion of Art and Watchmaking Innovation

  • December 14, 2024
  • 4 minute read
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Hublot, the renowned Swiss luxury watchmaker, is continuing to push the boundaries of design and innovation with the unveiling of the Big Bang Tourbillon Carbon SR_A by artist and designer Dr. Samuel Ross MBE. Presented during Miami Art Week, this groundbreaking timepiece is the latest evolution in Hublot’s longstanding collaboration with Ross, following the success of the original Big Bang Tourbillon Samuel Ross in 2020.

In true Hublot fashion, the SR_A HUBLOT 3.0 embraces the brand’s Art of Fusion, blending cutting-edge materials, unique artistry, and technical precision to create a watch that speaks to both the head and the heart. For 44 years, Hublot has redefined the art of watchmaking by consistently integrating new materials and working with world-class designers to craft stunningly modern timepieces that embody both expertise and vision. Samuel Ross has taken this fusion to new heights, delivering a watch that is as visually striking as it is technically exceptional.

The Evolution of the Big Bang Tourbillon Carbon SR_A

The Big Bang Tourbillon Carbon SR_A by Samuel Ross is a masterclass in the fusion of material innovation and design. Retaining the iconic 44 mm diameter and 13.75 mm thickness, this latest edition of the Big Bang Tourbillon features a honeycomb pattern in a new grey finish, which extends across both the case and the movement. The two-tone finish on the bezel combines a satin top with a shiny microblasted side, creating an elegant contrast that highlights the watch’s bold character.

For this new release, Ross has introduced a fresh chromatic twist by incorporating two shades of blue, a color he chose to redefine the materials used in the watch. The hands and hour markers are adorned with both dark and light blue tones, while the crown moulding echoes the lighter shade. The 3 o’clock-9 o’clock flanks and bezel lugs are crafted from frosted grey carbon, while the sapphire dial provides a sleek, modern aesthetic. As with previous models, the Big Bang Tourbillon Carbon SR_A is powered by the Manufacture Calibre HUB6035, which features 264 components, including a self-winding micro-rotor and a skeleton tourbillon visible at 6 o’clock. With a power reserve of 72 hours, this timepiece ensures that both style and performance are at the forefront.

An Iconic Design with a Limited Edition Release

The flexible rubber strap of the Big Bang Tourbillon Carbon SR_A continues the watch’s striking design, with a dark blue perforated pattern that mirrors the honeycomb motif found in the case. The redesigned clasp offers added functionality and convenience, allowing for a perfect fit. This timepiece will be available in a limited edition of only 50 pieces, each presented in a specially designed collector’s box.

Dr. Samuel Ross, the visionary artist and designer behind this creation, shared his excitement about this collaboration: “By reflecting on how to use the latest technology and materials as tools to offer a contemporary vision of watchmaking, we focus on surprising people with original details and adding a touch of playful color. I am excited to continue working alongside Hublot to create designs that speak a universal language—elegant, yet simple to understand.”

A Legacy of Innovation: The Hublot x Samuel Ross Partnership

Samuel Ross has built a reputation as one of the most influential designers of his generation, known for his immersive and radical collaborations. Since founding A-Cold-Wall in 2015 and SR_A in 2019, Ross has redefined the landscape of luxury design, merging fashion, art, and architecture with a modern, millennial perspective. His collaboration with Hublot began in 2020 when he unveiled the REFORM sculpture to celebrate the brand’s 40th anniversary, a piece that ultimately inspired the design of the first Big Bang Tourbillon Samuel Ross. The success of that model set the stage for the SR_A HUBLOT 3.0, an exquisite expression of Ross’s unique vision in the world of high-end horology.

Luca De Gregorio, Mattia Vitale

Hublot’s commitment to blending art with watchmaking is exemplified through its partnerships with designers like Ross. The SR_A HUBLOT 3.0 is not only a timepiece but a work of art, embodying the brand’s dedication to pushing the limits of material science and design, while also providing collectors with an exclusive piece of horological history.

The Future of Watchmaking: Hublot’s Ongoing Innovation

With the SR_A HUBLOT 3.0, Hublot and Samuel Ross continue to redefine the possibilities of watch design. This timepiece perfectly encapsulates the brand’s relentless pursuit of innovation and artistry, a combination that has made Hublot a global leader in the luxury watch industry. The Big Bang Tourbillon Carbon SR_A by Samuel Ross is a testament to the power of collaboration and the limitless potential of creative expression in the world of watchmaking.

Availability and Exclusivity

With only 50 pieces available, the Big Bang Tourbillon Carbon SR_A by Samuel Ross is a rare collector’s item that will be highly sought after by watch enthusiasts and art collectors alike. Each timepiece is presented in a custom-designed collector’s box, making it an extraordinary addition to any collection.

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