Hublot has introduced a new face to its iconic brand in the Middle East, teaming up with Middle Eastern music sensation Rahma Riadh as the latest “Friend of Hublot.” This collaboration marks a significant chapter for Hublot, aligning the Maison’s innovative watchmaking with Riadh’s powerful artistry and unique style, creating an inspired fusion of time, elegance, and music.
For this partnership, Hublot and Riadh have captured the essence of minimalism through a monochromatic photoshoot that highlights the craftsmanship of Hublot’s timepieces while accentuating Riadh’s striking aesthetic. The shoot presents Hublot’s signature sophistication, with the simplicity of tone-on-tone visuals serving as the perfect backdrop to showcase their meticulous watch designs. Each shot draws the eye to Hublot’s iconic watches on her wrist, blending harmoniously with her look to reflect the brand’s motto: the “Art of Fusion.”
In one standout image, Rahma Riadh wears the Big Bang One Click King Gold White Diamonds 33mm. With its patented King Gold case and a setting of 36 exquisite diamonds, the piece reflects a blend of brilliance and innovation, completed with Hublot’s ‘one-click’ system that allows effortless strap changes. This unique feature underscores Hublot’s contemporary craftsmanship, balancing timeless luxury with the convenience of modern design.
Rahma also shines in the Big Bang Steel Blue Diamonds 38mm, an equally impressive creation in polished, satin-finished stainless steel, accented by 128 diamonds on the case and bezel. In this elegant timepiece, Hublot’s daring design principles find a muse in Riadh’s own groundbreaking influence on music, celebrating both as icons of refined sophistication and bold creativity.
The partnership with Rahma Riadh brings Hublot’s commitment to art, music, and regional heritage to new heights. As Rahma Riadh continues to redefine music in the Middle East, she now stands as a symbol of Hublot’s pioneering spirit in watchmaking, fusing elegance and innovation into each beat of her journey.
