OMEGA unveils its most intimate innovation to date with the launch of the Aqua Terra 30 mm, a collection of elegant timepieces brought to life in the evocative campaign titled “my little secret.” Designed to respond to the growing desire for refined, ready-to-wear watches, this new line offers an artful balance between personal expression and mechanical sophistication—revealed through the lens of six extraordinary women who embody confidence, creativity, and grace.
The Aqua Terra 30 mm is not merely a scaled-down version of a classic—it is a fresh design, imbued with OMEGA’s signature craftsmanship and tailored to a modern, feminine sensibility. With 12 distinctive references, the collection offers bold dial colours and a rich material palette including stainless steel, 18K Moonshine™ Gold, 18K Sedna™ Gold, and two-tone blends. Each timepiece becomes a canvas for individuality, inviting wearers to select a watch that feels personally aligned with their style, values, and rhythm of life.
Underneath its delicate exterior lies a remarkable technical heart: the Master Chronometer Calibre 8750 for the stainless steel and bi-metal models, and the Calibre 8751 for the Sedna™ Gold pieces. These movements are engineered specifically for the intimate scale of the collection, representing the pinnacle of OMEGA’s precision watchmaking. “The most beautiful part of the watch is the one you cannot immediately see,” says Raynald Aeschlimann, President and CEO of OMEGA. “Our new calibres represent OMEGA’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”
The campaign, a first of its kind for the brand, captures the moment when a secret becomes too special not to share. Portrayed as an intimate revelation passed from woman to woman, the Aqua Terra becomes a symbol of personal discovery and shared joy. The film and portraits radiate a quiet elegance, revealing not just the timepieces but the emotional connection each ambassador has with her chosen model.
To bring this vision to life, OMEGA enlists six exceptional women whose accomplishments span music, fashion, film, and culture. From Grammy-winning artist Tems and model-activist Ashley Graham to BAFTA winner Marisa Abela, Academy Award-winning actress Ariana DeBose, K-pop star Danielle Marsh, and rising model Sunday Rose Kidman Urban, the campaign reflects the diversity and dynamism of modern femininity. Each ambassador wears her Aqua Terra not simply as a watch, but as a reflection of her story, her achievements, and her sense of self.
Together, the Aqua Terra 30 mm and its luminous cast of ambassadors affirm that true elegance often lies in the details we choose to keep close—or share only with those who understand. In the world of fine watchmaking, OMEGA’s newest secret is a celebration of precision, personality, and quiet power.
The design philosophy behind the Aqua Terra 30 mm embraces subtle luxury—crafted for those who find strength in understatement. Its perfectly proportioned case, gleaming finishes, and clean dials evoke a quiet confidence, while still carrying the technical complexity that defines OMEGA’s watchmaking legacy. Whether worn with tailored suiting, casual linen, or evening silk, the watch transitions effortlessly between moments, embodying the versatility of the modern woman’s lifestyle.
Beyond its aesthetic appeal, the collection marks a notable milestone in movement miniaturisation. Shrinking the scale without sacrificing performance required OMEGA’s engineers to reimagine their approach from the inside out. The resulting calibres are not just adaptations, but entirely new creations—compact, powerful, and certified at the highest levels of precision by METAS. It’s a feat of horological ingenuity that speaks to OMEGA’s ongoing commitment to serving both form and function, without compromise.
Ultimately, the Aqua Terra 30 mm isn’t just a timepiece—it’s a personal statement. In the “my little secret” campaign, OMEGA doesn’t just celebrate the watch itself, but the unspoken bond between women who appreciate craftsmanship, authenticity, and beauty that goes beyond the surface. It’s a whisper of elegance that, once discovered, becomes a story worth sharing—one that lives at the heart of every moment.
