Richard Mille recently announced its new, multi-year partnership with one of the world’s most iconic brands – Ferrari. This is a “meeting of minds based on shared values.” Both brands draw their inspiration from the white heat of technology, combining know-how gained through experience with cutting-edge, state of the art innovation.
This partnership extends from Formula 1 – the pinnacle of motor racing – to WEC endurance programs, Competizioni GT, Ferrari Challenge, the Ferrari Driver Academy – a breeding ground for up-and-coming talent – and the fast-developing Esports category.
Richard Mille will also be an active supporter of the Ferrari Challenge series. Since 1993 this popular single-model motorsport championship has brought together thousands of gentleman drivers competing throughout the globe.
Beyond team and event sponsorship, the next few years will see the development of a speci?c range of watches. These timepieces will be developed through the collaboration of a dedicated Richard Mille team in Switzerland and Ferrari’s design department.
Richard Mille couldn’t be more enthusiastic about this partnership with Ferrari. He commented: “Everyone knows Ferrari is an iconic brand with an incredible history with a true following; from the legendary ‘Tifosi,’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments. At its heart, our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.”
Mattia Binotto, Managing Director and Team Principal Scuderia Ferrari, said: “I am very pleased about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to the use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach, and I am particularly pleased that it also extends to the Ferrari Driver Academy. Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and attracting young people to motorsport.”
