In a world where time is increasingly measured by technology, TAG Heuer continues to redefine what it means to wear innovation. With the launch of the TAG Heuer Connected Calibre E5, the Swiss luxury watchmaker enters a new chapter of digital avant-garde watchmaking—one that fuses the mechanical soul of traditional horology with the heartbeat of cutting-edge connectivity.
The Calibre E5 marks the fifth generation of TAG Heuer’s pioneering connected watch series, representing ten years of evolution, refinement, and human-centered engineering. From its debut, TAG Heuer’s Connected collection has stood apart—not as a smartwatch wearing a luxury disguise, but as a genuine timepiece rooted in craftsmanship and emotion. The E5 advances this legacy, blending precision design, fluid performance, and emotional resonance in one seamless creation.


At its core, the Calibre E5 is a story of versatility and refinement. Available in both 45mm and a newly introduced 40mm case, the collection caters to every wrist while maintaining the bold, faceted lines that define TAG Heuer’s aesthetic. Each case is a study in balance—sharp yet fluid, modern yet timeless. From stainless steel and ceramic bezels to black DLC-coated titanium and rose golden PVD accents, every material reflects the brand’s mastery in merging performance with elegance. The interchangeable strap system, designed for effortless transitions between rubber, leather, metal, or nylon, captures TAG Heuer’s attention to personalization and detail.
Yet, beyond its craftsmanship lies a quietly revolutionary digital heart: TAG Heuer OS, a proprietary interface that embodies Swiss precision in the realm of software. This system transforms functionality into experience—voice calls, fitness tracking, navigation, and heart-rate monitoring are seamlessly integrated, with a cleaner, more intuitive interface that feels instinctive. The result is an experience that is not just connected, but curated.




Battery performance extends up to three days in low-power mode, while ultra-fast charging ensures a full day’s use in under an hour. Connectivity is sharper, pairing five times faster than previous generations, and the new MFi certification ensures harmony with iPhone devices. TAG Heuer’s craftsmanship extends even to touch and sound—the haptics, audio, and interface choreography are all finely tuned to deliver tactile satisfaction with each interaction.
For TAG Heuer, timekeeping has always been inseparable from human performance. The E5 strengthens this bond with enhanced Wellness and Sports features. Its sensors track heart rate, activity levels, and soon—sleep patterns and blood oxygen levels—with precision. The TAG Heuer Sports app refines data presentation for clarity and motivation, offering structured running plans, accurate dual-band GPS, and comprehensive tracking for disciplines like cycling, swimming, and golf.


The TAG Heuer Connected Calibre E5 Golf Edition exemplifies this spirit, with a bezel engraved with hole numbers, a bi-material strap inspired by golf ball dimples, and dynamic auto-zoom mapping for over 40,000 courses worldwide. It’s not just a watch—it’s an instrument for performance, created for those who live with drive and discipline.
Every interaction with the Calibre E5 feels deliberate and emotionally charged, reaffirming TAG Heuer’s belief that technology should move people—not just track them. It celebrates precision as poetry, turning data into a reflection of human rhythm and resilience.