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The Jacob & Co. Bugatti Tourbillon: A Masterpiece of Automotive and Horological Innovation

  • June 24, 2024
  • 2 minute read
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In an unprecedented collaboration, Jacob & Co. and Bugatti have unveiled a new timepiece that epitomizes the perfect fusion of automotive brilliance and horological craftsmanship: the Jacob & Co. Bugatti Tourbillon. This extraordinary watch is not just a tribute to Bugatti’s latest hyper sports car, the Tourbillon, but a testament to the relentless pursuit of excellence shared by both luxury brands.

Design Integration: Beyond Inspiration

The Bugatti Tourbillon is more than a watch; it is a marvel of design integration. Unlike conventional timepieces that draw inspiration from automotive designs, this watch reimagines and replicates the complexity and aesthetics of Bugatti’s hyper sports car. The 52 x 44 mm watch case echoes the car’s distinctive features, such as the front grille, side radiator inlets, and large sapphire side windows, creating a seamless visual and functional synergy.

A Mechanical Masterpiece

At the heart of the Bugatti Tourbillon lies a V16 engine block automaton crafted from a single block of transparent sapphire. This intricate mechanism includes a 30-second flying tourbillon and a twin power reserve system. The retrograde hours and minutes hands start at zero, mimicking an RPM counter, a first in the world of horology. This level of complexity and innovation is a hallmark of both Jacob & Co. and Bugatti.

Horological Precision Meets Automotive Excellence

Bugatti’s influence extends beyond the superficial design. The new hyper sports car also draws inspiration from the precision and visibility of high-quality watch movements. This cross-pollination of ideas highlights the meticulous craftsmanship and technical prowess that define both brands. As Benjamin Arabov, CEO of Jacob & Co., states, “This high complication, high octane watch sets the highest bar for innovation, design integration, and exhilarating watchmaking.”

Innovative Features and Craftsmanship

The Jacob & Co. Bugatti Tourbillon features a watch case that mirrors Bugatti’s iconic design elements, including a visible engine block with 16 pistons and the fastest 30-second tourbillon ever made by Jacob & Co. The watch’s dashboard showcases a 30-second flying tourbillon, a sub-dial for the power reserve, and an hour and minute sub-dial designed to resemble an RPM and speed counter. The unique jumping retrograde hands add to the watch’s extraordinary complexity.

Exclusivity and Collectibility

Limited to just 150 pieces, the Jacob & Co. Bugatti Tourbillon is as exclusive as it is innovative. Each timepiece is a collector’s item, reflecting the bespoke nature of both Bugatti’s automobiles and Jacob & Co.’s horological masterpieces. This limited edition ensures that owners are part of an elite group that appreciates unparalleled luxury and craftsmanship.

Conclusion: A New Era of Luxury Timepieces

The Jacob & Co. Bugatti Tourbillon is not just a watch; it is a celebration of the extraordinary partnership between two of the world’s most luxurious brands. It represents a new era where the boundaries between automotive and watchmaking excellence are blurred, creating a timeless piece that will be cherished by connoisseurs of both fields.

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