Renowned for merging classic artistry with contemporary elegance, Protetta has unveiled a remarkable collection of catch-all trays and accessories in the UAE. This collection epitomises a perfect balance of timeless luxury and meticulous craftsmanship. Protetta’s pieces are more than just home decor—they are a statement of refinement and protection. Each handcrafted item serves as a visual representation of the brand’s philosophy: to bring positivity, elegance, and a sense of safeguarding to every space.
The name Protetta, derived from the Italian word for “Protector,” is a testament to the brand’s dedication to creating items that elevate the aesthetic appeal of any home while offering a sense of security and well-being. This unique concept resonates strongly with those who appreciate fine living, making Protetta an instant favorite among discerning clients. With its debut in the UAE, the brand introduces a collection designed to complement the sophisticated tastes and luxurious lifestyles of its new audience.
A Blend of Luxury and Functionality
Protetta’s trays are a seamless fusion of art, design, and function. These versatile accessories are not just beautiful to look at; they serve as functional pieces that can hold anything from jewelry and trinkets to cigars and keys. Whether displayed on a desk, vanity, or living room table, each tray is designed to add an unmistakable touch of luxury to its surroundings.
The intricate details of Protetta’s designs are what set them apart. Taking inspiration from Italian architecture, travel, and the arts, the trays embody a timeless quality. Every piece reflects the personal experiences and craftsmanship of Protetta’s collective of artists and designers, offering a unique perspective that is both contemporary and deeply rooted in classic European elegance.
Italian Inspiration, Global Appeal
At the heart of Protetta’s collection lies a deep connection to Italy’s rich artistic and architectural heritage. The current collection draws inspiration from the breathtaking ceilings of historic museums, the stately columns of iconic buildings, and the vintage allure of Italian carousels. Each tray is a reflection of this cultural lineage, combining artistic symbolism with practical functionality.
The Midnight Birds tray features a classic cobalt blue, gold-gilded birds, and floral swirl design, evoking a sense of serenity and elegance. The detailing of delicate floral patterns in the Essenza Tray highlights the beautiful Italian spirit and the “essence of love,” while the Sincronia Tray, another standout piece, celebrates the harmonious blending of diverse elements, symbolising balance and unity.
The Perfect Addition to Any Luxury Home
Protetta’s collection is designed to cater to both men and women, offering a range of versatile trays that serve different purposes. For the sophisticated gentleman, a Protetta tray provides the perfect resting place for watches, or small personal items, adding an elegant touch to any office or study. For women, these trays bring a sense of refined luxury to jewelry boxes or vanities, elegantly holding trinkets and other accessories.
Each tray is handcrafted with the highest level of attention to detail, ensuring that no two pieces are exactly alike. This level of artistry, combined with Protetta’s commitment to functionality, makes the trays ideal for those who value both beauty and practicality in their home decor.
A New Chapter for Luxury in the UAE
Protetta’s launch in the UAE is a significant milestone for the brand as it expands its global reach. The Middle East, with its deep-rooted culture of hospitality and appreciation for luxury craftsmanship, is the perfect setting for Protetta’s unique offerings. The brand’s designs, which embody warmth, family values, and positive energy, resonate deeply with the region’s aesthetic and cultural preferences.
Co-founder Faraz Mohammed expressed his excitement about the launch, saying, “We are thrilled to introduce Protetta to the UAE market. Our pieces are designed to be both visually aesthetic and functional, and we believe they will resonate with the sophisticated tastes of our new customers in the UAE. Our exclusive and intricate designs naturally beautify a space and we are extremely proud to offer this to the region”.
