In the heart of Belgravia, where timeless elegance meets modern luxury, The Peninsula London proudly hosted the world’s most fashionable for the second consecutive year as the Official Hotel Partner of The Fashion Awards 2024 presented by Pandora. This prestigious event, organized by the British Fashion Council (BFC), solidifies The Peninsula Hotels’ enduring dedication to celebrating art, culture, and the dynamic creativity of its destination cities.
A Star-Studded Affair at The Peninsula London
On December 2, 2024, the red carpet shimmered as global icons of fashion, film, and music gathered at The Peninsula London to prepare for an unforgettable evening. Renowned names such as Simone Ashley, Maya Jama, Daisy Ridley, Alexa Chung, and Issa Rae (recipient of the Pandora Leader of Change Award) were joined by fashion luminaries like Model of the Year Alex Consani, Neelam Gill, and Sabrina Elba. Visionary photographer Tyler Mitchell, honored with The Isabella Blow Award for Fashion Creator, was also among the celebrated guests.
The Peninsula London became the epicenter of glamour and creativity, providing the ultimate setting for the esteemed attendees as they prepared for the awards. Guests enjoyed world-class service and unmatched luxury, reflecting the hotel’s reputation as a beacon of sophistication in the heart of London.
Continuing a Legacy of Cultural Collaboration
Following the success of its inaugural partnership in 2023, The Peninsula London deepens its collaboration with the British Fashion Council, reaffirming its role as a champion of creative excellence. Since its grand opening on September 12, 2023, the hotel has embraced a distinctly British identity, featuring collaborations with celebrated artists and designers:
- Jenny Packham designed the hotel’s staff uniforms, marrying contemporary elegance with timeless style.
- Alumni of the Royal Drawing School contributed original artworks, enhancing the hotel’s luxurious interiors with a uniquely British flair.
- Sustainable and locally inspired guest room amenities were crafted by Timothy Han, emphasizing The Peninsula’s commitment to sustainability and artistry.
The Fashion Awards: A Celebration of Change and Creativity
As a flagship fundraiser for the BFC Foundation, The Fashion Awards celebrates leaders of change and excellence in creativity while supporting the next generation of talent. Proceeds from the event go towards education, grant-giving, and business mentorship programs, ensuring the sustained growth of the British fashion industry.
The awards also highlight London’s role as the global hub of fashion creativity, amplifying its influence and inspiring future innovators. With The Peninsula London as its luxurious partner, this year’s event reaffirms the city’s place at the forefront of the global fashion stage.
Experience Unparalleled Luxury at The Peninsula London
Nestled in Belgravia, The Peninsula London is more than a hotel; it’s a celebration of British culture, design, and hospitality. With its sophisticated interiors, bespoke collaborations, and commitment to fostering creativity, the hotel offers guests a truly immersive luxury experience.
Whether hosting stars of The Fashion Awards or welcoming global travelers, The Peninsula London continues to redefine the art of hospitality in the heart of the fashion capital.
