In 2025, FRED embarks on an exciting new chapter for one of its most iconic collections: Force 10. The jewelry house is unveiling Force 10 Rise, a striking new addition to its renowned lineup, designed to blend radiant femininity with FRED’s signature bold creativity. This new chapter not only enhances the legacy of the Force 10 collection but also pays tribute to the deep connection between FRED’s founder, Fred Samuel, and his enduring love for the sea. Force 10 Rise encapsulates the brand’s visionary essence while embodying strength, resilience, and the inspiration to push beyond one’s limits.
A Legacy Reborn
Force 10 has long been an emblem of courage and determination. Originally born nearly 60 years ago from Fred Samuel’s and his sons’ shared passion for sailing, this collection has left an indelible mark on the history of jewelry. The combination of design ingenuity, timeless elegance, and the connection to the sea made Force 10 a must-have, a symbol of refinement, and a testimony to the Samuel family’s adventurous spirit.
The evolution of this iconic collection has now reached a momentous milestone. With the launch of Force 10 Rise, FRED carries forward the narrative of Force 10, breathing new life into its history. These pieces are more than just accessories—they are symbols of inner strength and resilience, created to inspire wearers to confront challenges and embrace their own potential. Force 10 Rise represents a significant step forward in the ongoing journey of this remarkable collection, embodying the values of boldness, vision, and timeless elegance.
A Radiant Expression of Feminine Strength
Force 10 Rise reinvents the aesthetic codes of the original collection, while introducing a more radiant, feminine twist. Drawing inspiration from one of the collection’s most prestigious high jewelry sets, FRED’s new creations bring a distinctive and daring fusion of powerful elements: the iconic cable and buckle motifs.
This new design features a refined pairing of the cable and buckle, which are now adorned with a diamond pavé and highlighted with a delicate line of diamonds, creating an elegant contrast of luxurious details. The resulting pieces offer a sophisticated yet modern interpretation of the Force 10 identity, where organic and rectilinear shapes converge in harmony.
In Force 10 Rise, these elements take on an entirely new dimension. For example, in the bold band ring, the striking design reveals its full charisma, making a statement with every gesture. The ring’s combination of pink or white gold creates a visual balance that is at once dynamic and harmonious, capturing the essence of both strength and grace.
FRED has also expanded the collection to include a captivating new necklace, designed to be worn alone or layered to create a cascading effect. Available in different shades of gold, the necklace allows wearers to express their mood and personality, offering versatility without compromising on style.
A Twist on Tradition: Earrings and Ear Cuffs
Force 10 Rise introduces an unexpected twist to the traditional earring design. Two new pairs of earrings are available: one in a half-moon shape and the other in hoops. Both pieces boast a geometric and contemporary aesthetic, lending the collection a fresh, modern energy. The half-moon earrings echo the curve of the sea, a nod to the collection’s maritime roots, while the hoop earrings convey a sense of movement and vitality.
In addition to these, FRED also introduces an innovative ear cuff that can be positioned on different parts of the ear, offering endless possibilities for personalization. These earrings and ear cuffs can be worn individually or stacked, allowing for a playful and modern mix-and-match approach, while still remaining true to the Force 10 Rise’s bold and feminine spirit.
A Vision of Elegance and Determination
FRED’s Force 10 Rise is not just jewelry—it is a statement of character and determination. The collection invites wearers to embrace their unique individuality, assert their strength, and face life’s challenges with unwavering confidence. Each piece in the collection reflects FRED’s signature personality: luminous, audacious, and feminine. This new creation is a true embodiment of FRED, “The Sunshine Jeweler,” a brand renowned for its ability to infuse jewelry with both light and strength.
With Force 10 Rise, FRED presents a reinvented icon that radiates beauty and power, encouraging us to awaken our inner strength and embrace new challenges. It is a tribute to the sea, a reflection of the FRED legacy, and a bold step forward in the brand’s continuous evolution.
Force 10 Rise—where strength meets elegance, and creativity knows no limits.
