The Grand Prix d’Horlogerie de Genève, universally regarded as the Oscars of watchmaking, has unveiled its official selection for the 25th edition of the awards. Ninety exceptional timepieces—84 watches and six clocks—have been nominated across 15 categories, chosen from over 300 submissions by 184 brands. Each now enters the race for one of 20 coveted prizes, including the “Aiguille d’Or” Grand Prix, the highest honour in contemporary horology.
This milestone year underscores the significance of the GPHG Academy, a global network of more than 1,050 members whose expertise spans every facet of the watch industry. Their collective eye ensures that the nominated pieces represent the breadth of modern craftsmanship, from daring avant-garde creations to classically elegant tributes to heritage. The final laureates will be revealed on 13 November 2025, during a glittering ceremony at Geneva’s Bâtiment des Forces Motrices.
Before the winners are crowned, the nominated timepieces embark on a cultural odyssey—the annual World Tour. These exhibitions, staged in some of the world’s most dynamic cities, allow collectors, connoisseurs, and the public to experience the artistry of haute horlogerie up close. For watchmaking, a craft rooted in precision and patience, the tour reflects its other great quality: its ability to inspire wonder across cultures.
The first stop will be Shanghai, where Hantang Culture will host an exhibition from 29 September to 8 October, coinciding with Golden Week. A bridge between East and West, this stage highlights not only the technical excellence of Swiss watchmaking but also its growing dialogue with new generations of collectors in Asia.
From there, the watches travel to Istanbul, where Vakko will present them in its private hotel on the Bosphorus from 15 to 20 October. This debut appearance in Turkey situates the artistry of watchmaking against one of the world’s most storied backdrops, connecting centuries-old traditions of craftsmanship with a contemporary audience.
Geneva itself will then welcome the timepieces back to the Musée d’Art et d’Histoire from 29 October to 16 November. Beyond the exhibition, a rich cultural outreach programme will engage both the public and local schools, affirming watchmaking as a vital part of Switzerland’s cultural identity as well as its economy.
The final stage of the journey will take place in Dubai, at Dubai Watch Week from 19 to 23 November. There, the winning timepieces—fresh from the Geneva stage—will be revealed to one of the world’s most dynamic luxury markets, closing the tour with a celebration of global horological culture.
Marking 25 years of excellence, the GPHG continues to be both a competition and a celebration: a place where innovation meets tradition, and where brands large and small share a stage of equal prestige. With categories spanning complications, jewellery, chronographs, and beyond, the competition offers an unmatched panorama of watchmaking creativity today.
As anticipation builds toward November, the GPHG 2025 promises not only to crown the best in watchmaking but also to reaffirm why these tiny marvels of engineering and artistry remain cultural icons. For collectors, enthusiasts, and casual admirers alike, it is a season to rediscover the poetry of time.
