Abu Dhabi’s luxury landscape is set to sparkle anew this November as the Jewellery & Watch Show Abu Dhabi (JWS)returns for its 32nd edition. Organised by RX, the event is more than a showcase—it’s a celebration of artistry, innovation, and cultural expression. From 12 to 16 November 2025, the Abu Dhabi National Exhibition Centre will transform into a dazzling epicentre for jewellery and watch connoisseurs, where timeless craftsmanship meets contemporary design across more than 120 brands representing 20 countries.
Visitors from around the world are expected to descend upon this glittering event, with over 7,000 guests anticipated to explore the expansive exhibition halls. First-time participants will bring fresh perspectives and new aesthetics to the fore, enriching the experience with local treasures and international expertise. Brands such as Amwaj Jewellery, Renee Jewellers, Ferrifirenze DMCC, and Medart Jewellery, alongside long-established maisons, will offer a curated spectrum of designs ranging from refined elegance to bold innovation.
A highlight of this edition is the debut of the Sustainable Jewellery Zone, a pioneering initiative that mirrors the UAE’s growing commitment to eco-conscious luxury. Shoppers will have the opportunity to discover jewellery crafted with ethical sourcing, environmentally friendly materials, and a deeper sense of responsibility, all while indulging in sophisticated designs that remain faithful to artisanal traditions. Sustainability, it seems, is not merely a trend—it is the future of luxury.
The Luxury Raffle Draw will add a layer of excitement to the event, offering exclusive prizes to a select group of attendees, while the newly introduced Emirates Souvenirs category within the Ebdaa Awards will honour designs that capture the spirit, heritage, and identity of the UAE. These initiatives reflect JWS’s ambition to nurture creativity, promote cultural appreciation, and support emerging talent, all while celebrating the timeless allure of jewellery.
Returning favourites such as the International Design Gallery and Emirati Design Gallery will once again celebrate artistry from across continents. Guests will witness creative excellence from Italy and India alongside the UAE’s own inspired designers, offering a global tapestry of craftsmanship, technique, and storytelling. It’s a space where tradition and modernity intertwine, inviting visitors to explore pieces that are as innovative as they are exquisite.
Event Manager May Ismail shares, “JWS Abu Dhabi continues to stand apart as the region’s most established jewellery and watch event, attracting international brands alongside the UAE’s most creative talent. This year, we are excited to elevate the visitor experience further with new features such as the Sustainable Jewellery Zone and the expanded Ebdaa Awards. It is our aim to make JWS a destination that inspires, connects, and celebrates the very best of global and regional craftsmanship.”
With Abu Dhabi’s growing reputation as a luxury and cultural hub, the 2025 edition of JWS promises to be a must-visit destination for collectors, designers, and enthusiasts alike. It is where elegance meets innovation, and where jewellery is more than adornment—it is a reflection of heritage, artistry, and the beauty of sustainable luxury.
