Gerald Charles steps into a defining chapter of its history with its landmark debut at Dubai Watch Week 2025, unveiling the largest stand-alone pavilion by any independent watchmaking brand at the event. The 159-square-meter architectural space signals a powerful new phase for the Maison—one rooted in confidence, creativity, and the enduring legacy of its founder, Gérald Charles Genta. More than a display, the pavilion is presented as a statement of intent: the brand is rising, expanding, and embracing a vision that feels both celebratory and boldly future-forward.
Marking its 25th anniversary, Gerald Charles arrives at Dubai Watch Week with the stature of a Maison fully aligned with its purpose. The oversized pavilion stands as a symbol of its evolution, merging the engineering spirit of Swiss watchmaking with a contemporary identity that resonates with today’s collectors. Designed to mirror the brand’s DNA, the space unites sleek modernity with the romantic geometry and Baroque influences that have come to define Gerald Charles aesthetics.
A highlight of this milestone edition is the unprecedented relocation of the Gerald Charles Atelier Museum from Geneva. For the first time ever, archival timepieces, original sketches, prototypes, and historic creations have travelled outside Switzerland—an act that underscores both the trust placed in Dubai Watch Week and the importance of this debut. Visitors are granted a rare window into the artistic and technical genius of Mr. Genta, exploring the evolution of the Maison through pieces that usually never leave the Atelier.
Inside the pavilion, guests can immerse themselves in two interactive watchmaking experiences designed to capture the Maison’s technical virtuosity. One room is dedicated to the Maestro GC39 Jumping Hours masterpiece and the intricate meta-guilloché engraving technique that defines its dial—a proprietary process unseen elsewhere in the world of Haute Horlogerie. The second experience invites visitors to try their hand at dial hammering, guided directly by Gerald Charles Master Watchmakers, offering a tactile understanding of the precision and expertise behind each creation.
The brand also elevates its anniversary celebrations by introducing a standout exclusive for Dubai Watch Week: the Maestro GC39 Remaster Diamond Baguettes. Set with 60 baguette-cut diamonds totaling 2.66 carats, this dazzling interpretation combines gem-setting artistry with the mechanical sophistication that defines the GC39 movement. The piece embodies the Maison’s devotion to craftsmanship while delivering a radiant, celebratory expression of its 25-year journey.
At the heart of the GC39 lies a dramatic lapis-lazuli center, a rare jumping-hours complication, and the signature Maestro case architecture, resulting in a timepiece that bridges the visionary ideas of Gérald Charles Genta with today’s cutting-edge techniques. The anniversary edition showcases the brand’s proprietary meta-guillochage—a layered micro-chemical engraving method that produces a shifting star motif, playing with light in deeply expressive ways. It is both homage and innovation, a tribute to the founder’s enduring impact.
With its large-scale presence, immersive experiences, and museum-grade exhibits, Gerald Charles’ debut at Dubai Watch Week not only celebrates 25 years of watchmaking excellence but also signals its trajectory for the decades ahead. Rooted in independence and elevated by a loyal community of collectors, the Maison steps confidently into a new era—one defined by artistry, ambition, and an unwavering commitment to mechanical beauty.
