Signé Magazine
Browse
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
Search
Signé Magazine
Signé Magazine
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
  • Art & Design

Al Tayer Motors Presents Unseen Potential, Part 3

  • February 12, 2023
  • 2 minute read
Unseen Potential Art exhibit at Al Tayer Motors

Al Tayer Motors is staging the third edition of Unseen Potential – an art exhibit at its Sheikh Zayed Road showroom in Dubai. On display are works of art created by talented technicians of Al Tayer Motors and Premier Motors using discarded automotive parts and scrap material. These artworks are the outcome of an internal competition held by the company for its technicians.

Ford Motor Company’s Chief Customer Experience Officer, Elena Ford kicked off the event, which will be held until February 17, on the ground floor of the showroom and is open to everyone interested in art and cars.

Unseen Potential Art exhibit at Al Tayer Motors

“This exhibition is an impressive example of employee creativity,” said Elena Ford, chief customer experience officer. The Al Tayer Motors team is engaging employees in a creative way, further fostering a connection between our vehicles and beautiful works of art.”

Speaking about the exhibition, Boulos Massoud, Senior Vice President Aftersales at Al Tayer Motors said, “The third edition of the competition received an overwhelming response from the company’s talented technicians who once again proved that they truly have a flair for artworks, creating some remarkable pieces while living two of the company’s core values – Quality and Diversity. Fostering a work culture that recognises employees and provides opportunities to display their talents plays a strong role in creating a motivated and happy workforce.”

Unseen Potential Art exhibit at Al Tayer Motors

Over 290 technicians from 11 locations across the UAE participated in the two-month-long contest. The contest was conceived with the goal of enhancing their planning and teamwork, while simultaneously highlighting their creativity.

Together the teams created more than 70 art objects from seemingly unusable material by using their imagination to tap into the unseen potential of automotive scrap. They have fashioned unique pieces inspired by nature such as animal figures, insects, flowers and birds, as well as vehicles, musical instruments, robots, and popular culture icons.

Unseen Potential Art exhibit at Al Tayer Motors

Al Tayer Motors has a full calendar of events, which includes a variety of sports tournaments to encourage physical activity, as well as an annual wellness program to promote healthy habits and self-care. These employee engagement initiatives are part of the company’s overall strategy to improve staff morale, build team spirit, and provide a fulfilling work experience.

In addition to the physical showroom displays, the works of art can also be viewed online at the Al Tayer Motors website, and their social media feeds.

Related Topics
  • Al Tayer Motors
  • art exhibit
  • Elena Ford
  • Premier Motors
  • scrap art
  • Unseen Potential
You May Also Like
Dubai Art Season
View Post
  • Art & Design

The Dubai Art Scene This March

  • March 13, 2023
De Bethune Acquires Reuge
View Post
  • Art & Design

De Bethune Acquires Reuge

  • February 19, 2023
View Post
  • Art & Design

Christie’s Art+Tech Summit For Art Dubai 2023 Event

  • February 15, 2023
That - First Guy Bourdin Middle East Exhibition
View Post
  • Art & Design

THAT Concept Store Brings Guy Bourdin’s Artwork to the ME Region

  • February 6, 2023
Jaeger-LeCoultre - The Stellar Odyssey - Guillaume Marmin - Passengers Through Time
View Post
  • Art & Design

Passengers: Through Time Headlines The Stellar Odyssey Exhibition

  • February 5, 2023
Jaeger-Lecoultre Stellar Odyssey Dubai
View Post
  • Art & Design

Jaeger-Lecoultre Brings The Stellar Odyssey To Dubai In February

  • January 22, 2023
LVHM Les Journées Particulières 2022 - Acqua di Parma
View Post
  • Art & Design
  • Travel

Discover The Savoir Faire At Acqua di Parma This October

  • October 7, 2022
Chopard X Mariah Carey
View Post
  • Accessories
  • Art & Design

Mariah Carey x Chopard Present Butterfly-Themed Haute Joaillerie

  • October 3, 2022
FEATURED POSTS
  • The Crossing - Grand Master Chef Imtiaz Qureshi
    Master Chef Imtiaz Qureshi To Take Command At The Crossing In April
    • 30.03.23
    • 2 min
  • RM Sothebys Michael Schumacher Ferrari F1-2000 Chassis 198
    Michael Schumacher’s F1 Ferrari Is Up For Sale
    • 29.03.23
    • 5 min
  • Phillips x Bacs & Russo exhibition of last Qing Emperor Artefacts
    The Last Qing Emperor’s Artefacts, A Phillips Exhibition
    • 29.03.23
    • 4 min
  • Patek Philippe Grand Complications Sky Moon Tourbillon – Ref 6002G-001 sold at Christie's
    Patek Philippe ‘Sky Moon Tourbillon’ Breaks Record At Christie’s Online Sale
    • 28.03.23
    • 2 min
  • Breitling 6 New Premier Models 2023
    Breitling’s 6 New Premiers Celebrate 80 Years of The Historic Chronograph
    • 28.03.23
    • 4 min
Follow Us
  • Instagram
  • Facebook
  • Twitter

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Signé Magazine
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.

 

Loading Comments...