Signé Magazine
Browse
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
Search
Signé Magazine
Signé Magazine
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
  • Art & Design

‘Unseen Potential’ – Art from Automobile Scrap

  • September 24, 2018
  • 2 minute read

Al Tayer Motors staged for the second time, a unique exhibit of some truly stunning works of art made by recycling discarded automobile parts and scrap material titled ‘Unseen Potential.’

Al Tayer Motors, established in 1982, represents major European and American automobile manufacturers, Land Rover, Jaguar, Maserati, Ferrari, Lincoln, Ford and Ford Trucks, across the UAE. In Abu Dhabi, Al Tayer Motors represents the marques through Premier Motors.

The art objects on display at the ‘Unseen Potential’ exhibition were the result of an internal competition organised for the technicians of Al Tayer Motors and Premier Motors. They were on display at the dealership’s Sheikh Zayed Road showroom in Dubai between September 14 and 22 and were open to everyone, especially art lovers and automotive enthusiasts.

Visitors could even place bids for their favourite pieces, a new feature added in response to keen interest from customers to buy many works of art created for the previous competition. The proceeds raised by the exhibition will support UAE- approved charitable causes.

“This is the second time we have organised such a competition, and once again it witnessed enthusiastic participation from our talented technicians who have created some remarkable pieces of art. It is a fantastic example of our employees living two of the company’s core values – Diversity and Quality – considering the wide range of art pieces produced and the creativity that has gone into making them.” – Boulos Massoud, Senior Vice President Aftersales, Al Tayer Motors.

More than 350 technicians from 11 locations across the UAE participated in the two-month long contest designed to enhance their teamwork and highlight their artistic abilities. Together they created nearly 90 art objects from the seemingly unusable material using their imagination to tap into the hidden potential in the waste. Working during their spare time, the teams of technicians fashioned some spectacular creations such as animal figures, vehicles, insects, flowers, birds, musical instruments, robots, and more.

Bull
The King of desert
Scorpion
Defeater
Year Of Zayed
Robot
Galleon
Flower
Butterfly on a flower
3Wheel race car
Falcon
Eagle

“Fostering a work culture that recognises employees for their efforts and providing opportunities to display their talents plays a strong role in creating a happy workforce. This, in turn, spurs them to put in their best to ensure customer satisfaction, resulting in a win-win situation for everyone,” explained Massoud.

The art pieces can be viewed via www.altayermotors.com/unseenpotential and also via their social media presences.

 

Related Topics
  • Al Tayer Motors
  • Boulos Massoud
  • Premium Motors
  • Unseen Potential
You May Also Like
Dubai Art Season
View Post
  • Art & Design

The Dubai Art Scene This March

  • March 13, 2023
De Bethune Acquires Reuge
View Post
  • Art & Design

De Bethune Acquires Reuge

  • February 19, 2023
View Post
  • Art & Design

Christie’s Art+Tech Summit For Art Dubai 2023 Event

  • February 15, 2023
Unseen Potential Art exhibit at Al Tayer Motors
View Post
  • Art & Design

Al Tayer Motors Presents Unseen Potential, Part 3

  • February 12, 2023
That - First Guy Bourdin Middle East Exhibition
View Post
  • Art & Design

THAT Concept Store Brings Guy Bourdin’s Artwork to the ME Region

  • February 6, 2023
Jaeger-LeCoultre - The Stellar Odyssey - Guillaume Marmin - Passengers Through Time
View Post
  • Art & Design

Passengers: Through Time Headlines The Stellar Odyssey Exhibition

  • February 5, 2023
Jaeger-Lecoultre Stellar Odyssey Dubai
View Post
  • Art & Design

Jaeger-Lecoultre Brings The Stellar Odyssey To Dubai In February

  • January 22, 2023
LVHM Les Journées Particulières 2022 - Acqua di Parma
View Post
  • Art & Design
  • Travel

Discover The Savoir Faire At Acqua di Parma This October

  • October 7, 2022
FEATURED POSTS
  • The Crossing - Grand Master Chef Imtiaz Qureshi
    Master Chef Imtiaz Qureshi To Take Command At The Crossing In April
    • 30.03.23
    • 2 min
  • RM Sothebys Michael Schumacher Ferrari F1-2000 Chassis 198
    Michael Schumacher’s F1 Ferrari Is Up For Sale
    • 29.03.23
    • 5 min
  • Phillips x Bacs & Russo exhibition of last Qing Emperor Artefacts
    The Last Qing Emperor’s Artefacts, A Phillips Exhibition
    • 29.03.23
    • 4 min
  • Patek Philippe Grand Complications Sky Moon Tourbillon – Ref 6002G-001 sold at Christie's
    Patek Philippe ‘Sky Moon Tourbillon’ Breaks Record At Christie’s Online Sale
    • 28.03.23
    • 2 min
  • Breitling 6 New Premier Models 2023
    Breitling’s 6 New Premiers Celebrate 80 Years of The Historic Chronograph
    • 28.03.23
    • 4 min
Follow Us
  • Instagram
  • Facebook
  • Twitter

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Signé Magazine
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.

 

Loading Comments...