This summer, the golden sands of Ramatuelle welcome a striking new presence: COYA Beach. Marking the COYA Group’s first beachside concept, this bold venture brings its signature blend of immersive Latin American culture, culinary excellence, and vibrant energy to the famed Pampelonne Beach. Known for its acclaimed outposts in London, Mykonos, Monaco, and beyond, COYA now opens a new chapter with its most experiential venue yet—designed as an all-day escape on the French Riviera.
At the heart of COYA Beach is a striking bohemian setting envisioned by First Within, where terracotta tones, sun-aged wood, hand-thrown ceramics, and lush greenery come together to evoke laid-back barefoot luxury. The space is curated for rhythm and relaxation—from al fresco lunch to sunset lounging—set to an ever-evolving soundtrack by COYA MUSIC, the group’s in-house label blending Latin house, afro beats, and deep tribal sounds into every sun-drenched afternoon and evening set.
Culinary storytelling remains central to the COYA Beach experience. With bold Peruvian flavours inflected by Mediterranean sunshine, the menu is crafted for sharing and celebration. Highlights include the beloved classic sea bass ceviche with leche de tigre, a standout lobster tail dressed in white gazpacho and tobiko, lamb cutlets marinated in piperade and aubergine caviar, and COYA’s signature churros infused with dulce de leche and citrus zest.
The Pisco Bar—an icon across COYA’s global venues—makes its Saint-Tropez debut with Riviera-inspired infusions. From the tropical heat of the Margarita Amarilla with passionfruit and aji amarillo, to the refreshing Pisco Royal with lychee and champagne, each cocktail blends meticulous technique with a playful summer spirit. Designed for long lunches, golden hour toasts, and dancing barefoot into the evening, the bar sets the tempo for the experience.
What truly sets COYA Beach apart is its approach to hospitality. Service here is soulful, spontaneous, and deeply personal—where every guest is welcomed as part of the global COYA community. Whether reclining under shaded parasols or enjoying signature dishes beachside, guests are enveloped in warmth and attention to detail that feels both effortless and luxurious.
With the unveiling of COYA Beach, the French Riviera gains a new icon—one where Latin American energy meets Riviera elegance, and where every moment is infused with music, movement, and soul. More than just a beach club, it’s a bold new destination carved into the rhythm of Ramatuelle’s legendary coast.
