To kick-start the #whatsonyourlist campaign, Montblanc is inviting people to complete a different kind of list this holiday season. Not a list filled with the gifts they want to give or receive, but one with the wishes they hope to fulfil for the year ahead. As part of this global campaign, Montblanc grants an opportunity for the wishes to be fulfilled.
From the UAE to London and all the way to the remote mountains of Kyrgyzstan, Montblanc has invited talents and creatives from around the world to come forward to share their unique list of wishes and dreams for the future.
Anas Bukhash is a Dubai-based entrepreneur and motivational speaker who recognises his mother as a significant influence in his success and wanted to express his gratitude with a meaningful gift. Commissioning eminent Emirati artist Mattar bin Lahej fulfilled his wish through an Arabic calligraphy-inspired artwork for his mother.
Giotto Calendoli wished to master the craftsmanship of leather work. At the Montblanc Pelletteria in Florence, his wish became a reality.
Caroline Issa, the editor of Tank magazine, wishes to unplug from the hustle of the fashion world and, together with Montblanc, connect with herself and loved ones through the art of calligraphy.
Montblanc helped the bold and unconventional ballet principal Eric Underwood fulfil his wish to inspire kids to express their limitless creativity in an artistic environment.
New York-based artist David Paul Kay, in collaboration with Montblanc, has developed a unique shade of red spray paint with which he created a triptych called R3solutions.
The approaching holiday season is a time for reflection on personal dreams and goals and make a different kind of wish list.