Banyan Group has unveiled Bellaguna, a new residential brand conceived for modern global homeowners seeking refined living with a strong sense of place and purpose. Designed as premium standalone residences, Bellaguna reflects a shift toward flexible, privately owned homes that retain the quality, stewardship and design excellence long associated with the Group’s hospitality portfolio.
The name Bellaguna brings together beauty and destination, drawing inspiration from the iconic Laguna Phuket, one of Southeast Asia’s most established integrated resort communities. The brand is positioned to extend beyond Phuket in the future, offering residences in destinations where nature, community and sophisticated living intersect, while remaining professionally managed under Banyan Group’s residential expertise.
The brand’s inaugural development, Bellaguna Lake Residences – Lotus, is set beside a tranquil lagoon within Laguna Phuket, moments from Bang Tao Beach. The project features five elongated buildings inspired by the fluid lines of modern yachts, with architecture that mirrors the movement of water and captures panoramic views across the lagoon and beyond.
Interiors are defined by warm neutral palettes, generous natural light and expansive terraces that blur the boundary between indoor and outdoor living. Residences range from well-proportioned condominiums to penthouses with private rooftop pools, complemented by landscaped gardens, family-friendly spaces, and rooftop infinity pools that elevate everyday living into a resort-style experience.
Beyond design, Bellaguna represents a lifestyle proposition. Residents enjoy access to a vibrant ecosystem of dining, wellness, leisure and education within Laguna Phuket, while also benefiting from professionally managed rental opportunities that balance personal use with long-term value. With Bellaguna, Banyan Group introduces a new chapter in residential living—one that blends independence, elegance and a deeper connection to its surroundings.
