To kick off the year in style, Nespresso has partnered with Italian fashion icon, Chiara Ferragni, to unveil a limited-edition collection for their Ispirazione Italiana range. This collaboration is marked by the launch of the Milano Intenso coffee, accessories, and a coffee machine, which pay homage to the urban vibes and contemporary tempo of Milan, Chiara’s adopted city.
Chiara Ferragni is an accomplished entrepreneur and global fashion icon, who rose to fame in 2009 with the launch of her personal style blog: The Blonde Salad. Her strong personal branding through social media has enabled her to gain a significant presence in the digital space, and she currently boasts over 28 million followers on Instagram.
Chiara has collaborated with multiple fashion brands and has graced the covers of some of the world’s most notable fashion magazines. She has also been included in Forbes’ “30 influential people under 30” list in 2015 and is widely recognized as one of the most influential personalities in the fashion industry.
In her collaboration with Nespresso, Chiara embarks on a journey of discovery through her love of coffee, in a four-part short film series. Alongside renowned historian, Filippo Cosmelli, she explores the fascinating history of Rome’s coffee culture and the modernity and creativity of the beautiful city. The duo visits iconic locations, including Antico Caffè Greco, where they enjoy a Roma espresso and uncover Italian roasting traditions.
Chiara’s journey continues through the city of Milan, the true inspiration behind the design, taste, and notes of the Milano Intenso coffee. The limited-edition collection draws inspiration from historic locations such as Villa Necchi, Palazzo Montedoria, and Duomo Cathedral. The Duomo gold spires and Villa Necchi’s bespoke geometric deep green design with gold accents, feature prominently throughout the collection, uniting coffee enthusiasts globally with timeless elegance and classic vibes.
The Milano Intenso coffee is designed to allow coffee enthusiasts to celebrate the vibrant city of Milan. It offers a balance between jammy fruity notes and a shimmer of spice, taking people to a place of artistic heritage, luxurious lifestyle, and superior taste. It ignites the senses with a classic combination of roasted-cereal and cocoa notes, and coffee drinkers can expect hints of bread and dark chocolate with every sip.
Nespresso recommends sipping the coffee as a cappuccino to experience hints of pepper, berry, and funky fruity notes. The coffee uses a split roast technique, with the majority being medium roasted, and the minority composed of the Robusta portion, roasted to a very dark degree.
The limited-edition collection also includes Nespresso’s limited-edition Touch Travel Mug in a sleek gold colour, and a set of two matte black and gold espresso cups, allowing consumers to enjoy their coffee in style. Coffee lovers can also get their hands on a limited-edition Nespresso CitiZ coffee machine with an Italian twist, wrapped in a striking artwork reminding Milan’s Villa Necchi, and ideal for enjoying Nespresso’s Ispirazione Italiana coffee range, including Milano Intenso.
The limited-edition Ispirazione Italiana collection developed in collaboration with Chiara Ferragni was launched online and in boutiques across the UAE on January 17th, 2023.