The Chedi Al Bait, Sharjah has unveiled a new dimension in luxury wellness through a pioneering partnership with Italian skincare icons Seticrei and its haute couture counterpart, Caliade. Known for its heritage-rich setting and devotion to holistic wellbeing, the resort now becomes the exclusive UAE destination to offer Caliade’s Diamond Ritual—an ultra-premium facial treatment infused with ethically sourced Norwegian diamond powder.
A regional first, the collaboration marks the debut of Caliade in the UAE and reinforces The Chedi Al Bait’s position as the Middle East’s refined wellness sanctuary. Designed to deliver visibly youthful skin in just one session, the Diamond Ritual combines high-performance skincare science with sensorial indulgence. The treatment uses diamond-infused products and a proprietary lifting massage that tones facial muscles, boosts radiance, and minimizes signs of aging.
Founded by Donatella Colangelo, Caliade sits at the pinnacle of the Seticrei portfolio, distinguished by its rare ingredients, luxurious textures, and sustainability-focused formulations. Alongside the Diamond Ritual, the collaboration also brings to the region the Caviar Line, formulated with Calvisius caviar—a nutrient-rich elixir revered for its regenerative benefits.
While Caliade captures the opulent spirit of haute skincare, Seticrei continues to offer over 40 dermatologically tested, 100% natural products suitable for all ages and skin types. Known for its use of clean, functional ingredients, the brand embodies a philosophy of performance with purity—a value that seamlessly aligns with The Chedi Al Bait’s own ethos of elevated, mindful luxury.
Sustainability remains at the heart of both brands. Caliade’s packaging is crafted from biodegradable bioplastics, while all ingredients are sourced with environmental responsibility and ethical care. This commitment to conscious beauty reflects a shared mission between brand and resort to nurture not just skin, but planet and spirit alike.
With this new collaboration, The Chedi Al Bait offers more than a treatment—it offers a journey. A journey where Italian skincare mastery meets Arabian hospitality, where diamond dust becomes ritual, and where the pursuit of beauty becomes an act of self-love and sustainable elegance.
Adding to the allure, the Diamond Ritual at The Chedi Al Bait isn’t just a facial—it’s a sensorial experience woven into the story of timeless Arabian charm. Guests are welcomed into serene spa suites that echo the resort’s heritage architecture, where the ritual begins with a calming breath ceremony followed by a series of meticulously orchestrated techniques that lift, sculpt, and revitalize. Each step is designed to engage the senses—diamond particles shimmer gently on the skin, while bespoke massage strokes awaken the face’s natural contours, creating an effect that is both aesthetic and deeply restorative.
This launch represents a thoughtful convergence of old-world elegance and modern innovation. As The Chedi Al Bait, Sharjah continues to celebrate local Emirati culture, the integration of Caliade’s luxury skincare aligns seamlessly with its mission of offering refined experiences rooted in wellness. Guests now have the opportunity to access treatments that are typically reserved for the beauty elite of Milan and Rome—without leaving the heart of Sharjah’s historic district.
With bookings already in high demand, the Diamond Ritual has quickly become a symbol of elevated self-care in the region. It speaks to a growing desire for experiences that not only deliver visible results but also connect with a deeper narrative of wellbeing and conscious living. The partnership between The Chedi Al Bait and Seticrei is more than a skincare innovation—it’s a shared philosophy, a dialogue between cultures, and a celebration of global excellence brought beautifully to life in the UAE.
