The Lux Collective will add four new additions to its flagship LUX* brand of luxury hotels this year. Two of these are located in the UAE emirate of Sharjah – in Al Jabal and Al Bridi. LUXNAM* Phu Quoc is nestled on the jungle-draped coastlines of Vietnam while LUX* Marseillan in southern France will offer guests a beachfront vineyard getaway with panoramic views of the Mediterranean.
The Lux Collective is a global luxury hotel operator headquartered in Singapore and manages the LUX*, SALT, TAMASSA, SOCIO and Café LUX* brands. Other properties managed by TLC include Hotel Le Recif, Reunion Island and Ile des Deux Cocos, Mauritius, a private paradise island. TLC currently manages 16 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion, and with 11 more hotels in its development pipeline in Europe, Asia and the Middle East.
“With our award-winning resorts, LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay,” said Paul Jones, Chief Executive Officer of The Lux Collective.
“We re-define the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. As a hospitality industry leader, we will continue to create Extraordinary Experiences for our guests through elevated shining service, beautifully designed spaces, and aspiring escapes,”
LUX Al Jabal
Majestic mosques, bustling souks and art galleries have earned centuries-old Sharjah a UNESCO badge as ‘Cultural Capital of the Arab World’. LUX* Al Jabal is a 45-key hillside retreat which will sit atop the beaches of Sharjah’s Khorfakkan and Luluya, overseeing the expansive Gulf of Oman with jagged mountains.
Set within a crescent-shaped bay and positioned away from the winds, Khorfakkan draws scuba divers and beach lovers to its sandy shores and corals. Located on 18.7 hectares of land, the boutique-style beach resort will integrate into its surroundings by taking architectural inspiration from the natural landscape and incorporating local designs.
Its curated menus celebrate high-quality local ingredients and include the signature Keen On Green wholesome vegan cuisine. It will feature one-bedroom accommodations for solo guests and couples, to three-bedroom suites for a tribe of travellers, as well as a royal suite complete with a private pool and butler service. Guests will have exclusive private beach access, world-class dining options, restorative LUX* ME Spa and wellness treatments, children’s activities and unique experiences to connect with the local culture and community.
LUX Al Bridi
The new LUX* property in Al Bridi will overlook 1,690 hectares of conservation in the Sharjah safari project in the city of Al Dhaid. The largest safari project in the world outside Africa, it is home to over 50,000 animals, including the native mountain gazelles. The park has a natural lake and will offer a variety of dining outlets as well as a safari camp led by knowledgeable guides.
LUX* Al Bridi will feature 35 luxurious tented safari-style private retreats, a LUX* ME Spa and a discovery centre to partake in conservation-focused initiatives in collaboration with the Environment and Protected Areas Authority. Children can learn about farm animals with interactive, educational activities at nearby Al Dhaid Farm, the city’s first petting zoo.
Time-honoured culinary techniques and the freshest ingredients will elevate destination dining in the wild, while adventures will come in the form of adrenaline-fuelled dune surfing and four-wheel drive excursions to romantic stargazing under the Arabian skies.
LUXNAM* Phu Quoc
Set to open in late 2024, and a first for this part of Asia, LUXNAM* Phu Quoc will be an eye-catching overwater resort on the jungle-draped island of Phu Quoc off the coast of Vietnam. The 126-villa resort will consist of two areas connected by a sleek two-kilometre-long jetty over the calm lagoon.
A modernist Maldivian-style resort, LUXNAM* Phu Quoc will perch above the waters and coral reefs of Kien Giang Biosphere Reserve and take design inspiration from reimagined Vietnamese traditions with a minimalist twist. The Group’s sustainability DNA is thoughtfully incorporated throughout the dragon-shaped resort.
Offering guests a choice of 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions, it will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools and a children’s playground. Ideal for those seeking renewal, slow living, a holistic approach to wellbeing and creative dining options, LUXNAM* Phu Quoc aims to define a new take on Vietnamese luxury for global travellers and in-the-know locals alike.
LUX Marseillan
LUX* Marseillan is set between the Pyrenees and Provence regions of Southern France. The property is a beachfront vineyard bordering the saltwater lake of Thau and the Mediterranean Sea. Inspired by the traditional architecture of quaint South of France storied farmhouses, it is interpreted with a contemporary vibe. and incarnates the French art de vivre.
The Lux Collective currently manages a portfolio of 16 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion. There are 11 more hotels in its progressive development pipeline in Europe, Asia and the Middle East.
