For a quarter of a century, Ralph Lauren has stood at the intersection of fashion and philanthropy, redefining what it means for luxury to serve a purpose. This year marks the 25th anniversary of the Pink Pony Campaign — the brand’s enduring global initiative dedicated to the fight against cancer — reaffirming its timeless commitment to awareness, prevention, and care.
What began in 2000 with a simple yet powerful symbol — a pink reinterpretation of the iconic Polo Pony — has evolved into a movement that bridges continents and communities. Through the decades, Pink Pony has funded life-saving research, screenings, and treatment programs across the U.S. and Europe, including the Memorial Sloan Kettering Ralph Lauren Center in Harlem and The Royal Marsden’s Ralph Lauren Research Wing in London. The initiative embodies the brand’s belief that true luxury lies not only in craftsmanship but in compassion — in making a difference where it matters most.
Ralph Lauren’s 2025 collection, Live Well. Be Well., builds upon that legacy, encouraging a new generation to embrace wellness and proactive health. The campaign highlights the personal stories of cancer survivors — from authors and athletes to teachers and creators — reminding us that courage, style, and resilience share the same thread. With its modern black-and-pink palette and dynamic mix of apparel and accessories, the collection captures both strength and sensitivity, echoing the dual spirit of fashion and philanthropy.
Beyond design, every detail of the Pink Pony Campaign carries intention. This year, the company will donate 100% of proceeds from the sale of its classic Pink Pony Twill Ball Cap and Cable-Knit Hoodie, and at least 25% from all other pieces in the collection to a global network of cancer charities. In Dubai, contributions will directly benefit Pink Caravan — the UAE’s leading breast cancer initiative. Available from October 2 across Ralph Lauren boutiques in Dubai Mall, Mall of the Emirates, and Yas Mall, the collection extends an open invitation to wear purpose proudly.
Throughout the month of October, Ralph Lauren brings its message to life through immersive activations — from in-store experiences to partnerships with iconic sporting events such as Wimbledon, the US Open, and the Australian Open. Ralph’s Coffee locations worldwide will offer exclusive Pink Pony menu items, with all proceeds supporting cancer care foundations. The brand’s flagship façades in New York, Beverly Hills, and Chicago will glow in signature pink, transforming cityscapes into symbols of hope.
In Dubai, the spirit of Pink Pony unfolds through meaningful community moments — including a Charity Walk on October 24 and a series of wellness sessions at Paus Club on Al Wasl Road from October 23 to 30. Every step, every movement, and every gesture echoes the campaign’s heart: unity, awareness, and renewal.
For Ralph Lauren, Pink Pony has never been merely a campaign; it’s a cornerstone of the brand’s identity — a reminder that elegance is amplified by empathy. As the initiative celebrates 25 years, it stands as both a tribute and a promise: that fashion’s truest legacy is measured not only by what we wear, but by what we stand for.
