Afnan Perfumes, the distinguished UAE-born fragrance house known for its elegant fusion of Eastern opulence and Western sophistication, unveils its latest olfactory creation: Turathi Electric. A unisex Eau De Parfum designed for summer’s most radiant moments, Turathi Electric is a bold and luminous expression of freedom, energy, and style.
At once invigorating and refined, Turathi Electric opens with a dazzling burst of bergamot, lavender, and pink grapefruit — a sparkling citrus prelude that evokes the feeling of a sunlit breeze brushing against the skin. The heart introduces a modern twist with crisp apple and smooth cedarwood, lending depth and confidence to the composition. As the fragrance settles, a warm trail of vanilla and amber dry creates a lasting impression — soft, glowing, and effortlessly memorable.
“A rush of crisp bright energy on a sunlit day.” That’s how Afnan Perfumes describes the mood captured by Turathi Electric. It’s a fragrance crafted for movement and spontaneity — perfect for afternoons on the beach, golden hour rooftop gatherings, or breezy evening strolls. With its versatile and gender-inclusive formulation, it speaks to a new generation of fragrance wearers who seek a signature scent that transitions from day to night with ease.
Part of the acclaimed Turathi collection, Turathi Electric continues Afnan’s legacy of blending modern minimalismwith the richness of traditional perfumery. It reflects the brand’s artistic direction: bold yet balanced, accessible yet luxurious. This new release arrives as a celebration of personal expression and seasonless elegance, wrapped in a scent that feels as refreshing as it is enduring.
Whether you’re searching for a new signature fragrance or a summer scent that elevates every moment, Turathi Electric offers a sensory journey into warmth, radiance, and freedom.
Availability:
Turathi Electric is now available across all Afnan Perfumes boutiques and online at uae.afnan.com.
