Luxury Arabic perfume house Taif Al Emarat marked its 19th anniversary with an opulent celebration at Palazzo Versace Dubai, unveiling its latest fragrance, “Classic Oud.” The milestone event, hailed as the largest Suhoor gathering of Ramadan, brought together a constellation of distinguished guests including sheikhs, diplomats, media personalities, and celebrities from across the Arab world. Among them were renowned figures such as Ragheb Alama, Majed Al Masri, Nour Mhanna, Dr. Habib Ghuloom, Hassan Al Ballam, Sherry Adel, Fayez Al Saeed, and Mayssa Maghrebi.
The highlight of the evening was the official reveal of “Classic Oud,” a refined perfume that seamlessly blends the richness of oud with the warmth of amber and the softness of vanilla. The fragrance was praised for its elegant and enigmatic profile, embodying Taif Al Emarat’s signature fusion of tradition and modernity.
Organized by EK Production, the celebration included a luxurious Iftar experience accompanied by live entertainment, exciting giveaways, and heartfelt surprises. The atmosphere was charged with admiration for the new fragrance, with Lebanese music icon and TV personality Ragheb Alama declaring, “From today, Taif Al Emarat is my favorite fragrance brand.” Actor Majed Al Masri humorously remarked that he wished “Classic Oud” had launched before his latest Ramadan series, while media figure Mais Kamar confessed she had fallen in love with its scent.
The event served as a cultural reunion for artists and public figures alike, with memorable performances from Nour Mhanna, Amal Gharbi, and Fayez Al Saeed, the latter performing after experiencing the new fragrance firsthand. The celebration also featured a poetic moment as Hani Abdel Karim unveiled a new song dedicated to Egypt, while Fayez Al Saeed teased fragrance-inspired music in the works by celebrated singers Rashed Al Majed, Abdul Majeed Abdullah, and Hussain Al Jassmi.
Honoring Emirati heritage, the venue was transformed with 12 thematic pavilions, each representing Taif Al Emarat’s expansion across the region. The evening culminated in a special live segment of the popular program “Al Mandous,” hosted by the esteemed Emirati presenter Abdullah, adding a further layer of cultural prestige to the occasion.
With the launch of “Classic Oud,” Taif Al Emarat reaffirms its position as a trailblazer in the world of luxury perfumery, masterfully bridging heritage and innovation through scents that capture the spirit of the region with global appeal.
