Dubai’s fragrance landscape takes an unexpectedly delectable turn this August as Idman, the avant-garde perfume house born in the UAE, introduces two extrait de parfums that blur the line between gourmand indulgence and fine perfumery. With Mango Sticky Rice and Yuzu Sake, Idman captures cravings not just as fleeting desires but as living, wearable experiences—scents that recall flavour, texture, and memory with a sophistication unique to the brand.
True to its daring spirit, Idman’s Mango Sticky Rice is not the typical gourmand fragrance. It unfolds like a sensory feast: ripe, golden mango and velvety coconut cream drizzled over glutinous rice, the sweetness warmed by the air of a tropical shoreline. It is playful yet sensual, a fragrance that comforts with familiarity while surprising with its creamy, sun-drenched depth. Each spritz feels like an edible daydream, a dessert captured in olfactory form.
For those who prefer freshness with refinement, Yuzu Sake strikes a different chord. Zesty citrus notes of yuzu mingle with the translucent clarity of Japanese sake, softened by neroli’s floral elegance. The result is discreet, uplifting, and effortlessly gender-neutral, a scent as crisp as chilled glassware on a summer evening. Its clean sophistication makes it the kind of fragrance one reaches for daily, an aromatic whisper that lingers with grace.
Together, the two perfumes embody Idman’s concept of cravings—translating taste into scent, sensation into memory. They invite wearers into a multi-sensory journey where the edible becomes ethereal, evolving on the skin over hours to reveal unexpected layers. Designed to be worn alone or artfully layered, they offer a chance to craft a signature as intimate as appetite itself.
Founded by Syrian entrepreneur Joelle Sakkal, Idman has always positioned itself as a house of emotion, daring to interpret feelings through scent in ways that are as culturally nuanced as they are contemporary. Sakkal’s multicultural upbringing across five countries informs this philosophy, lending each fragrance a cosmopolitan richness that resonates in Dubai’s diverse and dynamic market.
In a world where perfume often leans on the predictable, Idman’s latest creations remind us that scent, like food, can be a deeply personal indulgence—both universal and intimate, rooted in culture yet timeless in appeal. With Mango Sticky Rice and Yuzu Sake, the brand continues to push boundaries, creating fragrances that are not only worn but savoured.
Available now through Idman boutiques and online at www.idman.ae, the collection speaks to those who crave originality and relish the art of wearing something that feels familiar yet entirely new.
