BOSS, a trailblazer in fashion innovation, proudly introduces THE CHANGE sneakers, revolutionizing the footwear industry with HeiQ AeoniQ™ technology.
In a bold step towards a sustainable future, BOSS presents its latest innovation, THE CHANGE sneakers, crafted with HeiQ AeoniQ™ – a groundbreaking cellulosic filament yarn engineered to replace traditional oil-based yarns such as polyester and polyamide. This new material not only advances fashion but also addresses environmental concerns by reducing the use of fossil fuels and the proliferation of microplastics.
HeiQ AeoniQ™ is a revolutionary cellulosic filament yarn developed to mimic the properties of polyester and nylon while being biodegradable, durable, and endlessly recyclable. This innovation represents a significant leap forward in sustainable textiles, aligning with the HUGO BOSS Group’s ambition to eliminate the use of polyamide and polyester by 2030.
The integration of HeiQ AeoniQ™ into BOSS’s product range began in 2023 with limited-edition styles including a polo shirt, an overcoat, and a bomber jacket. THE CHANGE sneakers are the latest addition, marking a significant expansion of this sustainable fiber into the footwear category.
THE CHANGE sneakers are designed with the modern, eco-conscious consumer in mind. Featuring BOSS’s TTNM EVO outsole, these state-of-the-art trainers offer superior support, cushioning, and moisture management. The sleek design incorporates a knitted upper composed of 85% HeiQ AeoniQ™, providing both comfort and robustness. Even the laces and labels are crafted from cellulosic HeiQ AeoniQ™ yarn, emphasizing BOSS’s commitment to sustainability.
Priced at €250, THE CHANGE sneakers will be available on boss.com starting July 24, 2024. This launch represents just the beginning of BOSS’s journey to incorporate HeiQ AeoniQ™ across its product range, with ongoing research and development planned for other categories.
About BOSS and HUGO BOSS
BOSS is synonymous with bold, self-determined individuals who live life with passion, style, and purpose. From heritage tailoring to casualwear, denim, athleisure, and accessories, BOSS caters to discerning consumers who embrace their individuality unapologetically. With over 489 stores worldwide and a presence in 131 countries, BOSS is a core brand of HUGO BOSS, a leader in the premium segment of the global apparel market. In 2023, HUGO BOSS, headquartered in Metzingen, Germany, posted sales of EUR 4.2 billion, supported by approximately 19,000 employees worldwide.
About HeiQ AeoniQ™
HeiQ AeoniQ™ is a key initiative by HeiQ, the global leader in textile innovations, to create the world’s first climate-positive continuous cellulosic filament yarn. This proprietary manufacturing process reproduces the properties of polyester and nylon yarns in a sustainable, biodegradable, and recyclable fiber. HeiQ AeoniQ™ operates as a stand-alone company, allowing business partners to participate from the development stage and contribute to reversing the textile industry’s carbon footprint. In a first-mover strategic partnership, HeiQ and HUGO BOSS have brought HeiQ AeoniQ™ from concept to reality, with The LYCRA Company as the exclusive global distributor and MAS Holdings joining as an investor in 2023.
THE CHANGE sneakers symbolize a significant milestone in BOSS’s sustainability journey, offering consumers a stylish, high-performance, and eco-friendly option. As BOSS continues to innovate, the fashion industry moves closer to a future where style and sustainability coexist harmoniously.
