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Posts by tag

Formula 1

18 posts

Maui Jim Partners with Oracle Red Bull Racing as Formula 1 Enters a New Era

The eyewear brand becomes a partner to the eight-time World Champions as Formula 1 undergoes a major technical transformation. A New Chapter at the Pinnacle of Motorsport Formula 1 is…
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  • 2 min

McLaren’s Triple Crown Machines Dominate RM Sotheby’s Historic Abu Dhabi Sale

RM Sotheby’s set a new benchmark in motorsport history with a groundbreaking sale in Abu Dhabi, where three competition-grade McLarens—each representing a pillar of the sport’s prestigious Triple Crown—captured global…
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  • 2 min

Senna’s Legendary McLaren MP4/6 Heads to Auction: The Car That Defined a Champion

A defining chapter of Formula 1 history is set to resurface this December as RM Sotheby’s announces the sale of Ayrton Senna’s 1991 McLaren MP4/6, chassis number MP4/6/1 — the car that delivered Senna’s first…
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  • 2 min

Ferrari’s 849 Testarossa : Era of Hybrid Power and Iconic Design

Ferrari once again redefines automotive excellence with the unveiling of the 849 Testarossa, a plug-in hybrid berlinetta that seamlessly fuses cutting-edge technology, heritage-inspired design, and breathtaking performance. As part of…
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  • 2 min

Audi’s Bold Leap into the Future: Concept C Unveils a New Design Language at Milan 2025

Audi marked a defining moment in its storied history at Geneva Watch Days 2025, where it introduced its groundbreaking Audi Concept C at a high-profile event in Milan. Heralded as…
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  • 2 min

Tommy Hilfiger Joins Cadillac Formula 1® Team as Official Apparel Partner in Historic Multi-Year Deal

Tommy Hilfiger has been announced as the official apparel partner of the Cadillac Formula 1® Team, marking a major move in both motorsport and fashion history. The multi-year partnership comes…
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  • 3 min

TAG Heuer Celebrates a Historic Partnership at the TAG Heuer Grand Prix de Monaco 2025

TAG Heuer marked a historic chapter in its motorsport legacy by becoming the first-ever official title partner of the Formula 1 TAG Heuer Grand Prix de Monaco. This milestone partnership…
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  • 3 min

TAG Heuer Makes History at the Monaco Grand Prix with Bold New Monaco Timepieces

In a move that cements its longstanding legacy in motorsport, TAG Heuer has become the first-ever official title partner of the Formula 1 TAG Heuer Grand Prix de Monaco. This…
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  • 2 min

BOSS Celebrates Grand Opening of First China Halo Store in Shanghai with Formula 1 Festivities

BOSS has officially inaugurated its first China halo store at Shanghai’s prestigious Jing’an Kerry Centre, marking the occasion with a week of dynamic events ahead of the 2025 FORMULA 1®…
Ayrton Senna
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  • 4 min

A Timeless Legacy Resumes with TAG Heuer as Official Timekeeper for Formula 1

In an extraordinary revival of a prestigious partnership, TAG Heuer, the luxury watchmaker synonymous with precision and performance, has returned as the Official Timekeeper for Formula 1, coinciding with the…

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