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ArtyA Unveils the AMR-01 Micro-Rotor: A New Chapter in the Luminity Collection

  • September 26, 2025
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ArtyA continues to push the boundaries of contemporary Swiss watchmaking with the unveiling of the AMR-01 caliber, an exclusive automatic micro-rotor movement designed for the brand’s signature Luminity collection. Crafted with elegance and technical mastery, the AMR-01 represents a bold evolution in the world of haute horlogerie, combining artisanal precision with architectural design.

At the heart of this release lies a remarkable ultra-thin caliber, measuring just 3.6 mm in thickness yet delivering over 82 hours of chronometric power reserve. Featuring a central display for hours and minutes, and a refined small seconds sub-dial positioned at 12 o’clock, the AMR-01 embodies balance and symmetry. Its meticulously polished mainspring enhances energy flow, ensuring a stable and linear performance—a detail that highlights ArtyA’s relentless pursuit of precision.

The movement is encased within the 35 mm Wavy case, a signature ArtyA design now presented in a new, refined dimension. Available in either grade 5 titanium or full sapphire crystal, the case offers both resilience and aesthetic harmony. Titanium models showcase a fully sandblasted matte finish with subtle polished contrasts, while the sapphire case reveals a seamless play of light, hand-polished to absolute transparency. Both versions demonstrate ArtyA’s mastery in blending design with durability.

Dial options reflect two distinct philosophies: technical transparency and artistic expression. A pure sapphire dial highlights the architecture of the movement with minimalism and clarity, while artistic versions incorporate stone inlays such as mother-of-pearl or amazonite. These natural materials introduce a tactile dialogue between art and mechanics, elevating the timepiece beyond functionality into a wearable work of art.

Each AMR-01 model is produced in a limited series of just 99 pieces, underlining its exclusivity. Whether in titanium or sapphire, the case is paired with a nubuck strap and ArtyA’s custom pin buckle, creating a harmonious blend of contemporary design and traditional craftsmanship. The result is a discreet yet striking statement, designed to complement every wrist with refined proportions.

In terms of technical performance, the AMR-01 ticks at 4 Hz (28,800 vph), supported by 30 jewels and 148 components, all entirely designed and manufactured between Geneva and the Swiss Jura. The precision of the caliber is matched with thoughtful details such as triple anti-reflective coatings, brushed and diamond-cut hands, and ArtyA’s exclusive engraved crown.

Available in titanium, sapphire, and stone-dial variations, prices range from CHF 14,900 for titanium models with a sapphire dial to CHF 37,900 for sapphire case versions with stone inlays. With this launch, ArtyA reaffirms its position as one of Switzerland’s most innovative independents—merging avant-garde artistry with horological excellence in a timepiece that embodies both transparency and timelessness.

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