In the Vallée de Joux, where time has long been shaped by hand, Audemars Piguet marks a defining milestone with the inauguration of Manufacture du Brassus. Unveiled as part of the Maison’s 150th anniversary, the new site arrives not as a symbolic gesture, but as a living commitment to future-making. Named the Arc, the building embodies continuity rather than interruption. Heritage here is extended, not reinterpreted.
Set in Le Brassus, the 23,700-square-metre facility brings together expertise once dispersed across the region. Its sweeping curved façade traces a quiet dialogue with the surrounding landscape, grounding contemporary architecture in a place defined by tradition. The structure feels expansive yet composed. A modern form deeply rooted in local identity.
Inside, the Arc has been conceived around collaboration and human rhythm. Open, light-filled spaces sit alongside quiet zones, allowing each craftsperson to choose how they work best. Transparent partitions encourage exchange without intrusion, while generous meeting areas foster cross-disciplinary dialogue. The building is designed to adapt as much as it is to inspire.
Advanced infrastructure underpins this flexibility. Industry 4.0 principles allow automated solutions to support, rather than replace, artisanal expertise. Time saved through efficiency is redirected toward tasks requiring dexterity and judgement. Innovation becomes an enabler of craftsmanship, not a substitute for it.
Sustainability is embedded into the Arc’s architecture with calm assurance. Minergie-ECO® certification reflects a holistic approach, from energy recovery and renewable heating to green roofs that support local biodiversity. Materials, systems, and layout have been considered with long-term environmental balance in mind. Responsibility is treated as an essential craft.
Beyond production, the Manufacture du Brassus strengthens Audemars Piguet’s relationship with its home region. By investing in local infrastructure, public accessibility, and future-forward working models, the brand reinforces its role within the Vallée de Joux community. Growth here is collective, not isolated. The Arc becomes part of the landscape socially as much as physically.
With the Arc, Audemars Piguet offers a clear statement of intent. This is not a monument to the past, but an instrument for what comes next. Rooted in collaboration, sustainability, and savoir-faire, Manufacture du Brassus signals how haute horlogerie moves forward without losing its soul. The beat, unmistakably, goes on.
