Breitling, the eminent Swiss watchmaker renowned for its precision and innovation since 1884, has made a grand entrance on the iconic Champs-Élysées. Nestled at 76 Avenue des Champs-Élysées in Paris, Breitling’s stunning 400 m² pop-up store now reigns as the largest watch boutique on this world-famous avenue, equaling the brand’s flagship on Madison Avenue in New York.
In honor of Breitling’s 140 Years of Firsts, this exquisite space offers an immersive journey into the brand’s storied universe. Here, horology enthusiasts and connoisseurs alike can marvel at an extraordinary selection of timepieces that seamlessly blend cutting-edge technology with timeless design, to represent the brand’s different universes.
Edouard D’Arbaumont, Managing Director of Breitling Southern Europe, shared his excitement about this momentous opening: “The opening of our pop-up store on the Champs-Élysées is a wonderful opportunity for Breitling to share our passion for watchmaking with the community of watch enthusiasts in Paris. We’re proud to showcase our most innovative, iconic creations at this prestigious location, offering customers a unique experience as the city gets ready to welcome the world in a celebration of sports.”
Demonstrating its enduring commitment to Paris, Breitling has also announced the forthcoming opening of a permanent boutique at 78 Avenue des Champs-Élysées, slated for 2025. This expansion underscores Breitling’s unwavering dedication to establishing a lasting presence on one of the world’s most celebrated avenues.
The Champs-Élysées pop-up store is more than a retail venue; it is a luxurious experience. The space will host an array of exclusive events and collaborations, celebrating Breitling’s milestone anniversary by exploring the intricate connections between time, adventure, excellence and innovation. The boutique features dedicated sales spaces, a sophisticated Breitling bar, Deus brand clothing and accessories, Triumph motorcycles, and a host of other exquisite surprises. Clients can personalize their Breitling watches with a selection of elegant leather, sporty rubber, or eco-friendly ECONYL® yarn straps, and benefit from expert watchmaking services to ensure their timepieces remain in impeccable condition.
Operating hours for the Breitling Champs-Élysées pop-up store are Monday to Saturday from 10:30 am to 7:00 pm, and Sundays from 11:00 am to 6:30 pm. The Breitling Champs-Élysées Squad will be there to offer personalised assistance, ensuring an exceptional and sophisticated shopping experience.
Breitling’s steadfast commitment to innovation and sustainability, coupled with its storied heritage, continues to distinguish it in the luxury watchmaking industry. This grand venture on the Champs-Élysées is a testament to Breitling’s enduring legacy and forward-thinking approach, promising a unique and luxurious experience.
