In a captivating event in Dubai, Chopard ambassador Bella Hadid showcased the Maison’s newest additions to its celebrated Ice Cube collection, reinforcing the brand’s commitment to both style and sustainable luxury. Known for her role in the “Sculpted by Light” campaign, Hadid introduced two exquisite pieces that echo Chopard’s dedication to artistry and innovation.
A Timeless Icon Revived
Originally launched in the late 1990s, the Ice Cube watch made an indelible mark on luxury horology with its daring geometric style. This latest revival brings back the iconic design, featuring Asscher-cut diamonds assembled in crisp, ice cube formations, a tribute to the original craftsmanship that pushed the boundaries of diamond setting. Today, nearly 30 years later, Chopard’s Co-President and Artistic Director Caroline Scheufele has overseen the revival, updating it with 100% ethical gold, in line with Chopard’s commitment to responsible luxury.
The new Ice Cube watch elegantly captures the charm of the original while featuring modern updates. Its 25-millimeter white gold case, Asscher-cut diamond bezel, and blued hands set against an icy background, are a stunning tribute to its namesake. Paired with a sleek black alligator strap, the design holds a timeless allure for collectors and enthusiasts alike.
A Secret Watch with Surprising Sophistication
For the avant-garde collector, Chopard introduces a breathtaking secret watch within the Ice Cube lineup. With an array of gold and diamond cubes that seem to crystallize organically, this piece combines visual intrigue with hidden function. A subtle press reveals a miniature dial within the cascading bracelet, a testament to Chopard’s expertise in marrying watchmaking with high jewelry. This meticulously handcrafted timepiece required over 800 hours of artisan work, from wax modeling to the final polish, bringing together 102 individually polished cubes totaling 1,300 crafted facets.
Caroline Scheufele praised the Maison’s artisans, highlighting the seamless fusion of art and comfort: “Once again, I’m amazed by the ingenuity of our workshop, which continuously turns my most ambitious ideas into reality. I envisioned a bold, oversized cuff made entirely of golden ice cubes, but with one essential requirement: it had to be supple, because to me, comfort is the ultimate luxury. Our expert Artisans embraced the challenge, creating not only a striking piece of jewellery but also discreetly incorporating a miniature watch within.”
Chopard’s Ethical Journey
Beyond design, the reimagined Ice Cube collection embodies Chopard’s pursuit of ethical luxury. Since 2018, the Maison has exclusively used ethical gold, ensuring that each piece aligns with their “Journey to Sustainable Luxury.” This latest revival not only honors a timeless aesthetic but also supports a vision of responsibility and environmental awareness in high-end design.
