Signé Magazine
Browse
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
Search
Signé Magazine
Signé Magazine
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
  • Watches

Daniel Arsham, Artist & Hublot’s New Brand Ambassador

  • March 11, 2023
  • 3 minute read
HUBLOT x ARTIST DANIEL ARSHAM

American contemporary artist Daniel Arsham is Hublot’s newest brand ambassador. Based in New York City, Daniel is known for his works across painting, sculpture, installation, and film. He has frequently explored the concept of time throughout his oeuvre, particularly through his Connecting Time series of works and his iconic Hourglass.

To commemorate the new partnership, Daniel has unveiled a temporary 20-metre sundial in the snowscape of the Swiss mountain resort of Zermatt – situated in the shadows of the Matterhorn, the most recognizable peak in the Swiss Alps. The installation – titled Light & Time – uses natural elements – snow and light – to “merge the roots of timekeeping with the craftsmanship in land art.”

HUBLOT x ARTIST DANIEL ARSHAM

The choice of Zermatt as the location for the collaboration was not by chance. Zermatt is a Hublot town. The resort carries Hublot signage and keeps time with Hublot clocks. Visitors use the Hublot-Express high-speed chairlift that climbs 954 metres up the mountain to the top station. On four occasions since 2017, Hublot has introduced limited-edition watches at Zermatt. The Hublot Boutique at Zermatt, with its wood-panelled, chalet-style interior, sets the backdrop for the presentation event.

Arsham’s functioning outdoor timekeeping installation at Zermatt is based on the shadows cast by the quartz crystal-shaped obelisk. As the sun moves throughout the day, the shadow cast by the central pointer indicates the time in the raked snow. The snow and light sundial echos Hublot’s design language, integrating familiar cues such as the famous screws that hold the Big Bang’s bezel in place. The installation is only visible from the top of the mountain. To view it, art lovers will have to use the ski lifts.

HUBLOT x ARTIST DANIEL ARSHAM

Commenting on his new installation, Arsham said: “Physically, the temporary installation will capture something of how fleeting time can feel, but it will also be lasting, creating a memory that transcends the passing of the seconds, minutes, hours and days in all those who make the journey up the mountain to see it.”

Arsham also happens to be a long-time admirer of the Hublot brand. “I’ve been watching Hublot and the projects it has supported in the contemporary art space with great interest for many years, and admired its audacious approach to watchmaking, design and craft. The Art of Fusion remains one of the smartest projects in watchmaking. I love how Hublot crafts ideas, influences and materials together to create unique, defining forms.”

HUBLOT x ARTIST DANIEL ARSHAM

This year is significant year for Daniel. It marks 20 years since he was awarded the Gelman Trust Fellowship Award and won the prestigious GNMH Award, bringing him to the attention of the art world. He has since become one of the industry’s most influential and in-demand contemporary artists.

He studied at Cooper Union in New York and has exhibited in New York, Paris, Tokyo, Shanghai, Los Angeles and London. His past collaborators include fashion designer Hedi Slimane, artistic director of Dior Kim Jones, Porsche, and Pokémon. His work is known for what commentators have described as a ‘mythical contemporary archeology,’ whereby he takes familiar forms and erodes or reforms them.

HUBLOT x ARTIST DANIEL ARSHAM

“We’ve been hoping this day would come!” said a joyful Ricardo Guadalupe, Hublot’s CEO. “Daniel Arsham is one of the most exciting creative talents working in contemporary art today and we’re so excited to welcome him into the Hublot Family and call him a Hublot Ambassador. His bold, audacious, groundbreaking portfolio of work is a perfect match for Hublot and our approach to watch creation: first, unique, different. We’ve no doubt this will become a hugely productive collaboration and we can’t wait to explore it further with Daniel and with Hublot and art fans.”

Related Topics
  • Artist
  • Brand Ambassador
  • Daniel Arsham
  • hublot
  • land art
  • Light & Time
  • Matterhorn
  • Zermatt
You May Also Like
Hublot Big Bang e UEFA Champions League
View Post
  • Watches

Hublot’s Limited-Edition Big Bang e UEFA Champions League Gen3

  • September 24, 2023
View Post
  • Watches

Greubel Forsey’s First Carbon Fibre Watches

  • September 16, 2023
Vacheron Constantin Les Cabinotiers Armillary Tourbillon
View Post
  • Watches

Les Cabinotiers Armillary Tourbillon, A Unique Watch For A Unique Rolls

  • September 5, 2023
Laurent Ferrier Green Dials
View Post
  • Watches

Laurent Ferrier’s Green Dial Watches In 2023

  • September 3, 2023
Stéphane von Gunten Haute-Rive Honoris I
View Post
  • Watches

Stéphane von Gunten And His Haute-Rive Honoris I

  • August 30, 2023
Jacob & Co The World Is Yours Dual Time Zone
View Post
  • Watches

Jacob & Co “The World Is Yours” Dual Time Zone

  • August 27, 2023
Jaeger-Lecoultre The Master Control Chrongraph 2023
View Post
  • Watches

Jaeger-LeCoultre’s Master Control Chronograph Calendar In Pink Gold & Black

  • August 20, 2023
Vacheron Constantin Les Cabinotiers Dual Moon Grand Complication
View Post
  • Watches

Vacheron Constantin’s Les Cabinotiers Dual Moon Grand Complication

  • August 13, 2023
FEATURED POSTS
  • Etro Mens FW2324 Collection
    Etro’s FW23 Men’s Collection, The First By Marco De Vincenzo
    • 26.09.23
    • 2 min
  • Bugatti Sur Mesure - Chiron Super Sport Golden Era
    Bugatti Chiron Super Sport Golden Era
    • 25.09.23
    • 5 min
  • Hublot Big Bang e UEFA Champions League
    Hublot’s Limited-Edition Big Bang e UEFA Champions League Gen3
    • 24.09.23
    • 2 min
  • The Peninsula London Belgravia
    The Peninsula London Announces The Brand’s Debut In Britain
    • 21.09.23
    • 4 min
  • Crate and Barrel Outdoor Collection 2023
    Crate and Barrel Outdoor Collection 2023
    • 20.09.23
    • 2 min
Follow Us
  • Instagram
  • Facebook
  • Twitter

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Signé Magazine
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.

 

Loading Comments...