Jaquet Droz unveils a distinctive artistic collaboration with La Tour du Fantastique, bringing together haute horlogerie and the boundless world of imagination in a project rooted in creativity, narrative, and craftsmanship. More than a traditional partnership, this initiative reflects a shared philosophy that views watchmaking not merely as a technical discipline, but as a living art form shaped by emotion, storytelling, and vision.
At the heart of this collaboration lies the universe of John Howe, the renowned conceptual designer celebrated for shaping some of the most iconic fantasy worlds in modern culture. His epic visual language, rich in myth and detail, provides the creative foundation for this alliance, resonating deeply with Jaquet Droz’s long-standing commitment to artistic expression and craftsmanship without compromise.
Founded in 1738, Jaquet Droz has consistently blurred the boundaries between mechanical mastery and fine art. The Maison’s heritage is defined by its willingness to disrupt convention, integrating métiers d’art, narrative imagery, and bold creative ideas into contemporary watchmaking. This collaboration extends that philosophy beyond the dial, positioning horology within a wider cultural and artistic conversation.
La Tour du Fantastique, an iconic creative space dedicated to fantasy, imagination, and contemporary creation, shares this outlook. As a venue that celebrates visual storytelling and artistic worlds beyond reality, it offers fertile ground for a dialogue with watchmaking that dares to be expressive and unconventional. Together, both partners explore the intersection between time, myth, and human creativity.
The collaboration also reinforces Jaquet Droz’s deep cultural roots in Neuchâtel, a region where the brand has been anchored for nearly three centuries. Its presence within leading cultural institutions underscores a broader commitment to heritage, education, and the arts, positioning watchmaking as an integral contributor to regional and international cultural life.
Rather than focusing on a single product or moment, the initiative represents an ongoing artistic rapprochement. It is conceived as a dialogue between disciplines, where fantasy illustration and watchmaking artistry inform and enrich one another, encouraging new interpretations of time, craftsmanship, and creative freedom.
Ultimately, Jaquet Droz and La Tour du Fantastique affirm a shared belief: true luxury lies in originality, imagination, and the courage to create without precedent. United by the ethos of “Create your own. As unique as you are,” this collaboration stands as a refined statement of how art and horology can meet to inspire emotion, wonder, and lasting cultural impact.
