As the Olympic Games Paris 2024 kicks off, OMEGA continues to shine as the Official Timekeeper, a role it has proudly held since 1932. Starting from the launch of new speedmaster to the latest introduction of a timepiece inspired by a record-breaking athlete, OMEGA is ready to capture every moment of this year’s Olympic athletic excellence.
A Legacy of Precision: OMEGA’s History with the Olympics
OMEGA’s association with the Olympics dates back to 1932, when they served as the official timekeeper for the Los Angeles Games. Since then, OMEGA has been the trusted timekeeper for 30 Olympic Games, bringing cutting-edge technology and unwavering precision to the world’s biggest sporting event. The brand’s commitment to excellence has solidified its reputation as a leader in sports timekeeping, ensuring fair and accurate results for athletes worldwide.
New Speedmaster Chronoscope Marks 100 Days to Paris 2024
In April, OMEGA introduced the Speedmaster Chronoscope to mark the 100-day countdown to the Olympic Games Paris 2024. This 43 mm series features four models in the iconic colors of the Games: gold, black, and white.
Among these, the stainless steel version with an anodized aluminium bezel and another with a ceramic bezel and 18K Moonshine™ Gold case stand out. The silvery white opaline dial with dark grey timing scales in a 1940’s “snail” design adds a vintage touch, while the Co-Axial Master Chronometer Calibre 9908/9909 ensures unrivaled precision. The commemorative caseback with the Paris 2024 logo makes it a timeless tribute to the Games.
Official Timekeeper Unveils Its Advertising Campaign for Paris 2024
In June, OMEGA launched an inspiring international advertising campaign for the Paris 2024 Olympics, celebrating the host city and the athletes striving for gold. The campaign transforms Paris into a dreamlike playground where iconic city sights become stages for sporting glory. Using scale and optical illusion, the athletes blend seamlessly with their surroundings, symbolizing limitless potential.
The campaign features twelve OMEGA ambassadors, including:
- Mondo Duplantis: Olympic champion and World Record holder in Pole Vault.
- Léon Marchand: French swimmer and World Record holder in the 400m Medley.
- Gianmarco Tamberi: Olympic champion in High Jump.
- Shericka Jackson: Fastest woman in the world over 200m.
- Marcel Hug: Six-time Paralympic Games champion in Wheelchair Racing.
- Bebe Vio: Double gold medal winner in Fencing.
- Céline Boutier: France’s Major winning golfer.
The music for the TVC is an exclusive piece by French rapper SDM, celebrating the theme of overcoming challenges and striving for gold. The campaign is a tribute to OMEGA’s critical role as Official Timekeeper of the Olympic and Paralympic Games.
OMEGA Seamaster Aqua Terra Inspired by Armand “MONDO” Duplantis
Also the same month, OMEGA’s partnership with athletes extends to the design of their timepieces, as seen in the Seamaster Aqua Terra inspired by Armand “MONDO” Duplantis, the world-renowned pole vaulter. Celebrating his achievements, the 41 mm watch features the blue and yellow colors of the Swedish flag. The stainless steel timepiece with a blue rubber strap, yellow details, and a unique seconds hand design reflects Mondo’s excellence. The Co-Axial Master Chronometer calibre ensures top-tier accuracy, honoring Duplantis’ record-breaking career. As an OMEGA ambassador since 2020, Mondo embodies the brand’s commitment to pushing boundaries and achieving greatness.
Celebrating at OMEGA House Paris
As spectators return to the Olympic Games, OMEGA is embracing the occasion by creating a welcoming and captivating space at The Hôtel de Poulpry, Maison des Polytechniciens. Just steps from the Musée d’Orsay, OMEGA House Paris spans multiple floors, featuring sophisticated interiors and lush garden terraces.
Raynald Aeschlimann, President and CEO of OMEGA, expressed his excitement, saying,
“We love sharing the Olympic Games with our friends from around the world. It’s such a magical experience and OMEGA House gives us the opportunity to celebrate that time together.”
OMEGA House will highlight the brand’s 92-year history in timekeeping while embracing the Olympic spirit. Guests can enjoy luxurious spaces and big-screen sports during the day, while the evenings will be transformed for VIP events and themed celebrations.
Following its debut at London 2012 and a second edition at Rio 2016, OMEGA House Paris 2024 is set to be another must-visit location, open from July 28th to August 10th, with a full schedule to be unveiled throughout the Games.
Bronze Gold Edition Pays Tribute to Olympic Glory
This month, OMEGA has introduced the Paris 2024 Bronze Gold Edition, incorporating the three iconic materials – bronze, silver, and gold – into one collectible design in tribute to the Olympic spirit. This watch incorporates gold, silver, and bronze elements, featuring a 39mm Bronze Gold case, an Ag 925 silver dial, and hands in 18K Sedna™ Gold with a PVD Bronze Gold coating.
Inspired by a 1939 OMEGA wristwatch, this edition carries the “BG 859” engraving, symbolizing its heritage. The intricate design includes a “Clous de Paris” pattern and a stamped caseback medallion. Equipped with the Co-Axial Master Chronometer Calibre 8926, it ensures unparalleled precision, making it a timeless piece for collectors.
OMEGA and Paris 2024: A Continued Legacy
The countdown is almost over, and the timers are set to begin. On July 26th, the Olympic Games Paris 2024 will ignite a summer of sporting action in the heart of the French capital. For the 31st time since 1932, OMEGA will fulfill the role of Official Timekeeper, recording dreams in all 329 Olympic events across 32 sports. Following the Olympic Games, the Paralympic Games will begin on August 28th, with OMEGA once again providing reliable and precise timekeeping.
OMEGA’s role in the 2024 Paris Olympics is set to be memorable, with new timepieces, a compelling advertising campaign, and a continued legacy of precision. From the historic Speedmaster Chronoscope to the luxurious Bronze Gold Edition and the athlete-inspired Seamaster Aqua Terra, OMEGA’s contributions to the Games underscore its status as a leader in sports timekeeping and luxury watchmaking. As the countdown to Paris 2024 continues, OMEGA remains at the forefront, celebrating athletic excellence and precision timing.
