The Roberto Cavalli Group recently opened its first store in Berlin which showcases the brand’s new retail concept by Creative Director, Paul Surridge.
“With this new concept, we really wanted to exalt and celebrate the Florentine roots of the Roberto Cavalli house,” says Paul Surridge, Creative Director, Roberto Cavalli Group. “Our goal was to create a modern and enjoyable space where customers could fully immerse themselves in a Tuscany-inspired environment, defined by elegant shapes combined with rich colours and materials.”
“The store concept, along with the runway shows, advertising campaigns and our digital activities, are all part of an organic communication strategy that we defined with our Creative Director, Paul Surridge, in order to affirm the modern and straightforward vision of the Roberto Cavalli house.” – Gian Giacomo Ferraris, CEO, Roberto Cavalli.
Spanning a retail surface of 230 square meters, the flagship is located on Berlin’s prestigious Kurfürstendamm shopping boulevard in the heart of the elegant Charlottenburg neighbourhood and it carries an extensive offering of the brand’s products – including ready-to-wear and accessories for both men and women, shoes, bags, watches, fashion jewellery, eyewear, fragrances, home accessories and tableware. A special haute couture service is also available on appointment.
Developed in collaboration with the Milan-based interior design firm, Rodrigo Izquierdo Design Studio, the airy, chic store, featuring large windows that let in plenty of natural light, is designed to welcome customers to a charming space where they can discover the brand’s collections while enjoying an authentic Italian experience.
The area dedicated to women’s ready-to-wear and accessories collections exudes a feminine and polished attitude with a smoky grey durmast oak floor that is embellished with graphic marble intarsia, while the walls are decorated in red marble with white accents.
The men’s area, carrying both, ready-to-wear and accessories, features a more masculine vibe with the wooden floor enriched with grey marble intarsia and red and grey marble on the walls.
Inspired by the architecture of the Tuscan Renaissance, the furniture pieces flaunt clean and linear silhouettes. The geometric display counters are crafted from hammered brass with a spherical base, while the brushed brass tracks are highlighted by interwoven leather, inspired by the handrails of antique palazzos.
Balancing the overall sense of lightness, the interior space features statement sofas and armchairs with a structural appeal, and the centre of each room is highlighted by a group of three cylindrical gold pendant lamps.
“With the debut of this new store concept, which clearly reflects the new direction of our luxury brand, we can finally say that we have the right tools to communicate our vision and values, as well as to interact with our clients in the most effective and precise way,” says Gian Giacomo Ferraris, CEO, Roberto Cavalli.