Maserati, the legendary Italian luxury automotive brand, is making waves at CES 2025, the world’s premier technology event. The brand is showcasing its groundbreaking innovations in collaboration with prestigious partners such as Politecnico di Milano, ANFIA, and Sonus faber, further cementing its reputation for excellence in engineering, design, and performance.
Maserati MC20 Cielo: AI-Driven Excellence
At the heart of Maserati’s CES 2025 display is the MC20 Cielo, a marvel of Italian craftsmanship and technological innovation. This one-of-a-kind supercar is part of the Artificial Intelligence Driving Autonomous (AIDA) project, developed in collaboration with Politecnico di Milano and MOST (National Center for Sustainable Mobility).
AIDA is an ambitious research initiative focused on autonomous driving, with the goal of delivering reliable and efficient technology for real-world conditions. Building on their previous collaboration—an MC20 Coupe that set records by reaching 285 km/h (177 mph) in dense fog—the MC20 Cielo pushes the boundaries of autonomous driving.
At CES 2025, the MC20 Coupe will serve as the official Safety Car for the Autonomous Challenge at CES, an exciting event at the Las Vegas Motor Speedway, running from January 9, 2-4 PM. Meanwhile, the MC20 Cielo will be prominently displayed at the Italian Trade Agency (ITA) booth (West Hall #3874), alongside cutting-edge innovations in connected mobility and autonomous vehicles.
Grecale SUV: Redefining Luxury with Sonus faber
Joining the MC20 Cielo at CES are the Grecale Trofeo and Grecale Folgore SUVs, showcasing Maserati’s commitment to combining luxury, performance, and cutting-edge technology. The Grecale SUVs feature premium audio systems by Maserati’s esteemed partner, Sonus faber, known for their award-winning high-end sound systems.
CES attendees will have the unique opportunity to experience Maserati’s craftsmanship firsthand with exclusive dynamic chauffeured test drives of the Grecale SUVs. Equipped with the Sonus faber Premium Sound System (14 speakers) or the High Premium Sound System (21 speakers), the Grecale offers unmatched audio quality, recognized as the Best In-Car Sound System by the EISA Committee in 2022 and 2023.
The Grecale Folgore, Maserati’s first fully electric SUV, also makes its CES debut. Boasting 400-volt technology and a 105-kWh battery, the Folgore delivers an impressive 542 hp and 605 lb-ft of torque, redefining sustainable luxury.
Italian Design Meets Cutting-Edge Innovation
The MC20 and Grecale reflect Maserati’s unwavering commitment to innovation, performance, and luxury. Highlights of the MC20 Cielo include its Nettuno engine, derived from Formula One technology, and its revolutionary electrochromic retractable roof. The Grecale lineup, including the fully electric Folgore, combines Italian elegance with advanced engineering, offering best-in-class interior space and sustainable powertrain options.
Maserati’s participation at CES underscores the brand’s dedication to showcasing Italian excellence on a global stage. Its partnership with Politecnico di Milano and Sonus faber not only reinforces its technological prowess but also highlights its commitment to elevating the driving experience.
Experience Maserati at CES 2025
Visitors can explore Maserati’s innovations at the following locations:
- MC20 Cielo Display: ITA Booth, West Hall #3874, Las Vegas Convention Center.
- Grecale SUV Test Drives: Surrounding the T-Mobile Arena (shuttle service available).
