The first fully electric sports car from Porsche, the Taycan, spells the beginning of an entire new era for the car brand. The Porsche Taycan is highly innovative, emotionally charged and it embodies all of the values from Porsche.
Watch Manfred Bräunl, the CEO of Porsche Middle East and Africa FZE (Free Zone Establishment), discuss the features of the new sports car and why he thinks it is primed for the region.