Bulova in partnership with SHR Jewelry Group has unveiled its collection of men’s fine jewellery. The collection, in addition to making a major statement, also reflects the spirit and style inherent in the brand’s luxury timepieces.
After launching its first-ever men’s jewellery designs in 2019, Bulova has now expanded its range to offer fine jewellery. The offering includes select pieces inspired by the heritage of the brand and its immigrant founder who began his career as a skilled jeweller at Tiffany & Co. before opening his own jewellery store in NYC in 1875.
Bulova’s latest men’s jewellery collection includes the debut of its proprietary patent-pending signature Bulova Link chain, inspired by the tuning fork symbol that has long been an integral part of Bulova’s branding. Destined to become a classic design, it is featured across all categories – necklaces, rings and bracelets.
Additional pieces honour the watchmaking history of the company and feature Chronos, the Greek “God of Time,” while others celebrate the homeland of Joseph Bulova in a Crest of Bohemia sub-collection, featuring a prominent image of a majestic lion—a symbol of strength, courage and adventure.
“We are excited to launch this updated men’s jewelry assortment inspired by symbols and icons of Bulova’s storied past,” said Jeffrey Cohen, President of Citizen Watch America. “Partnering with SHR Jewelry Group helps take us into the next level of fine jewelry. SHR is a leader in the men’s category and shares our same commitment to innovation and excellence.”
Scott Rauch, President of SHR Jewelry Group, added, “We’re thrilled to partner with Bulova—it’s a classic American brand with such rich history and widespread distribution.”
In addition to a broad selection of new designs and updated classics that blend the innovative and the iconic, the new Bulova fine jewellery styles include a range of upgraded materials including sterling silver with accents of 14-karat gold, black diamonds, Damascus steel and ceramic. A variety of precious and semi-precious gemstones are also represented, such as mother of pearl, malachite, and onyx.
The collection includes rings, bracelets, necklaces, amulets, and earrings. All pieces incorporate Bulova’s distinct branding elements in each design and have been crafted with the same commitment to quality and detail for which both Bulova and SHR are known.
The collection is now available for preview on www.bulova.com and at The Epernay Ballroom at Couture, Wynn Las Vegas.
