For the first time in its history, Guerlain has extended its Vétiver, Habit Rouge and L’Homme Idéal into Parfums – the boldest expression of a fragrance, reflecting the truest essence of its raw materials.
Guerlain Maison Perfumer Delphine Jelk took inspiration from the world of spirits to reinterpret the olfactory signatures of Vétiver, Habit Rouge and l’Homme Idéal to a new sense of intensity and power. Delphine Jelk has borrowed several key notes and composition styles to create three new highly concentrated and irresistible one-of-a-kind fragrances.
Habit Rouge
Le Parfum Inspired By Bourbon
Known as the first amber fragrance for men, Jean-Paul Guerlain created Habit Rouge in 1965, inspired by his love of equestrianism. Since then, its woody, spicy fragrance enveloped with the roundness of vanilla has become an olfactory signature of the house, appreciated for its pure sophistication and sensuality.
Inspired by the intense, yet warm character of a bourbon, Habit Rouge Le Parfum evokes all the tonalities of rum. Its accord is the perfect showcase for Guerlain’s exclusive vanilla tincture, which, as one of the maison’s crown jewels, forms the cornerstone of the new Habit Rouge Le Parfum.
Made using high-quality organic vanilla beans, this tincture has been made according to the same ancestral technique that has been preserved by the maison for nearly 200 years. Firstly, fresh vanilla pods are shipped from Madagascar to the Guerlain perfume manufacturing plant in Orphin, France. Then, the pods are cut using a special guillotine which has been handed down between generations of perfumers. Lastly, they are left to macerate in alcohol for several weeks.
Together, this attention to detail and sheer patience are essential to ensuring the tincture develops the full expanse of vanilla’s rich, woody and leathery aroma, as well as its many alluring facets. Paired with patchouli, this vanilla tincture lends Habit Rouge’s signature special depth, making this latest expression of the icon in men’s fragrance its boldest yet.
L’homme Idéal
Le Parfum Imprinted With Amaretto
A bold take on contemporary masculinity, L’Homme Idéal is a fragrance that melds Guerlain’s long heritage with its passion for modernity. Throughout the fragrance, from its top notes to its base, almond brings captivating appeal to this contrast-filled composition by blending the bright vivaciousness of citrus and aromatic plants with hints of leathery woody notes.
Borrowing from the bitter almond in Italian amaretto liqueur, L’Homme Idéal Le Parfum plays up the subtle, yet rich and sensual character of the original fragrance. An amaretto accord takes centre stage in the top notes of the fragrance, making it irresistibly captivating.
Meanwhile, in the heart of the fragrance, deeply mysterious leather facetted with woody accents of patchouli creates a captivating and seductive fragrance that lingers into a sensual cocoon of musk.
Vétiver
Le Parfum Inspired By Infused Gin
Designed as a celebration of the noble vetiver root, Vétiver was first created in 1959. For its time, its powerfully woody accord with round tobacco and Tonka bean proved highly innovative. Since then, thanks to its citrus and spice accents, its warm and sleek scent has become a masterpiece in contemporary perfumery.
Crafted like an infused gin, Vétiver Le Parfum opens with explosively aromatic notes of delicately bitter juniper berry. This vibrant opening brings out the fresh facets of the vetiver essence. Obtained by distilling its roots, Vétiver is the essence that reveals the full depth of the vetiver plant’s woodiness.
Blended with bewitching smoky notes and Guerlain’s characteristically addictive Tonka bean, its scent takes on a sublime balance of luminosity and earthiness, strength and elegance.
