In the shadow of cinema’s most storied steps, elegance often walks hand-in-hand with storytelling. Nowhere is this more evident than at the 78th annual Cannes Film Festival, where ZEGNA—Italy’s venerated menswear house—once again demonstrates that refined tailoring is as essential to the red carpet as the films it celebrates. Across a series of high-profile appearances, the brand reaffirmed its identity: timeless, tailored, and thoroughly contemporary.
Filmmaker Roman Coppola brought ZEGNA’s quiet sophistication to the premiere spotlight in a navy wool and silk tuxedo—an ensemble that blurred the line between cinematic nostalgia and sartorial progression. The peak lapel and silk shirt exuded an assured elegance, while the navy-on-navy bowtie added a contemporary tone-on-tone rhythm. His black Vienna evening shoes grounded the look in tradition, but the overall impression was anything but conventional. It was a refined nod to heritage, modernised by restraint and detail.
Cannes’ enduring relationship with style was further elevated by Mads Mikkelsen, whose appearance at the Campari “Discover Red” event was marked by a black Il Conte™ jacket paired with a silk shirt and tailored wool-silk trousers. The actor’s gravitas met its match in ZEGNA’s signature approach—deftly balancing masculinity with fluidity. There was a minimalist drama to the look, a reminder that simplicity, when executed with precision, can be quietly arresting.
Rupert Friend, meanwhile, channelled classicism with a whisper of modern flair in ZEGNA’s 2025 Red Carpet Collection. Wearing a blue navy tuxedo with a shawl lapel, his look exemplified the kind of polished elegance Cannes demands. The white silk shirt provided contrast, while the navy bowtie added depth—subtle, intentional, and completely assured. It’s a ZEGNA hallmark: pieces that speak softly, yet with undeniable authority.
On the “Eddington” red carpet, Mohammed Al Turki continued the narrative of sophisticated restraint. Wearing a black Trofeo™ wool and silk suit with a white Trofeo™ silk shirt, silk cummerbund, and bowtie, his ensemble showcased the power of uniform texture and tone. The choice of the Vienna evening shoes once again underlined ZEGNA’s commitment to building complete looks—harmonious from shoulder to sole.
Behind these tailored moments is a story over a century in the making. Founded in 1910 in the Italian Alps, ZEGNA has always been more than a menswear brand. Under the guidance of Artistic Director Alessandro Sartori, the house continues to evolve the craft of tailoring into the language of modern luxury leisurewear. This year, ZEGNA deepens its legacy with a renewed commitment to traceability, certifying its Oasi Cashmere and Oasi Lino fibres as 100% traceable—a move that aligns the elegance of the garment with the integrity of its origin.
Inspired by Oasi Zegna, the protected natural territory surrounding the brand’s historic wool mill, ZEGNA continues to marry craftsmanship with conscience. At Cannes, this ethos is worn—not just in the fabric, but in the presence it creates. It’s not about being seen. It’s about being remembered.
