Bell & Ross – a leading benchmark in the aviation watch landscape with its iconic square models inspired by flight instruments – is extending its new BR 05 collection designed for urban explorers. Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, the BR 05 collection is now being enriched with a chronograph of style, and technical complexity fit perfectly in a resolutely urban setting.
The new BR 05 is equipped with a chronograph movement – a mechanical complication perfectly adapted to the pace of urban life. The lines of its 42-mm case combine round and square, the basic geometric shapes which form the identity of the Bell & Ross brand.
The new BR 05 chronograph belongs to the family of watches with an integrated bracelet, featuring the same design where the case and bracelet are fused into one cohesive piece.
“The case and bracelet form one unit” explains Bruno Belamich, the brand’s Creative Director. ” This type of design harks back to a category of watches which appeared in the 1970s, and when infused with Bell & Ross’ signature identity, the resulting graphic style is both striking and modern.”
The angle of the attachment to the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit all day long. The pushers, crown-guard and crown form a single piece and are incorporated into the volume of the case. By blending fluidity and robustness, the continuity of the lines of this piece becomes a part of its identity.
BR05 CHRONO Black Rubber Strap 
BR05 CHRONO Black Steel Bracelet 
BR05 CHRONO Blue Rubber Strap 
BR05 CHRONO Blue Steel Bracelet
The BR 05 chronograph is full of character with carefully executed finishes. This sculptural and seductive instrument is chic and powerful, exuding strength and elegance. The satin-polished surfaces are perfectly flat, and the polished bevels enhance the volumes they contain. Perfection hides in the details, as the saying goes. The BR 05 chronograph’s identity is also built on a multitude of small technical and aesthetic details which truly elevate it.
Another signature of its personality, the dial on the BR 05 chronograph ensures optimal legibility thanks to its graphics and its contrasts. Mid-way between round and square, another subtle reference to the 1970s, the shape of its two snailed counters (chronograph minute counter at 9 o’clock and small seconds at 3 o’clock), gives the new BR05 a neo-retro look which in no way diminishes its modernity. Available in navy blue or jet black, the dials give each piece an urban, sporty style.
The new BR 05 is available in two variants. BR 05 Chrono Black Steel (Ref: BR05C-BL-ST/SST) features a black sunray dial with a matching black rubber Strap. BR 05 Chrono Blue Steel (Ref: BR05C-BU-ST/SST) likewise features a blue sunray dial with a matching blue rubberStrap. Both are water-resistant up to 100 metres.
