June 5, 2025 – Mykonos, Greece – With the golden hues of the Mediterranean sunset and the rhythmic beat of summer in the air, Hublot ushered in the season’s most talked-about watch launch — the Big Bang Unico Summer 2025 — at an exclusive beachside gathering in Mykonos. Led by Hublot ambassador and fastest man alive Usain Bolt, alongside Mattia Vitale of DJ trio Meduza, the celebration brought together a vibrant mix of press, clients, creators, and Hublot aficionados in a tribute to bold design and carefree elegance.
Radiating in sun-kissed orange and sea-kissed sky blue, the Big Bang Unico Summer 2025 isn’t just a timepiece — it’s an ode to the spirit of Mediterranean summer. “It’s not just about a watch launch or a party,” said Julien Tornare, CEO of Hublot. “It’s a feeling. A celebration of summer, joy, friendship, team spirit — and above all, the incredible people who make Hublot what it is.”
Crafted in Hublot’s signature high-tech ceramic, the micro-blasted orange case captures the glow of golden hour, while the azure bezel reflects the infinite expanse of the sea. Engineered to move from beachside ease to night-time glamour, the Unico Summer 2025 comes with three interchangeable rubber straps — in sky blue, deep navy, or citrus orange — all easily swapped via Hublot’s patented One-Click system. Its lightweight build and 100m water resistance make it the perfect companion for spontaneous summer escapades.
Underneath its striking shell lies the house’s in-house Unico movement, an automatic chronograph calibre that exemplifies Hublot’s relentless pursuit of innovation. Paired with the Maison’s vibrant ceramic expertise — bold, scratch-resistant, and patented — the Big Bang Unico Summer 2025 delivers a robust fusion of form and function, proving once again why Hublot remains at the forefront of modern horology.
As part of the ongoing Big Bang 20th Anniversary, this seasonal launch pays homage to the revolutionary spirit of the original 2005 design — the very watch that turned the luxury timepiece world on its head. By daring to mix gold with rubber, and eventually embracing fusion across materials, technology, and culture, Hublot created not just a watch but a movement — one that continues to evolve and captivate two decades later.
With summer officially launched the Hublot way — vibrant, luxurious, and unapologetically bold — the Big Bang Unico Summer 2025 solidifies its place not only on wrists, but in memories of summer stories waiting to be told.
Learn more at www.hublot.com or explore the collection at Hublot boutiques worldwide.
