TAG Heuer has renewed its commitment as the Official Timekeeper, Official Watch, and Team Performance Partner of Red Bull Racing for an additional three years. The announcement was made earlier this month by Stéphane Bianchi, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing.
“No one better than Aston Martin Red Bull Racing with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure.” – Stéphane Bianchi, CEO of TAG Heuer and President of the LVMH Watch Division
“It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership,” said Stéphane Bianchi following the announcement.
TAG Heuer has been intimately linked to the Formula 1 World Championship since its inception in 1950, providing several teams with mechanical chronometers designed to measure time to one-tenth of a second. The brand has been associated with and supported some of the greatest F1 teams, the greatest drivers, and the most legendary circuits. TAG Heuer was the Official Timekeeper for the Scuderia Ferrari Team from 1971 to 1979, while the legendary driver Ayrton Senna was chosen as the first Ambassador for the Don’t Crack Under Pressure campaign.
In 2015, TAG Heuer first joined forces with Red Bull Racing, with an original partnership both on and off the track. Red Bull Racing’s unorthodox approach to the sport and entertainment was seen as a perfect fit to “the disruptive and innovative spirit” of TAG Heuer.
Red Bull Racing brings a refreshing and unconventional approach to the world of F1. The team drivers represent some of the youngest driver line-ups on the grid, with the Red Bull Junior Driver programme continuing to develop some of the most exciting talents in F1.
Christian Horner of Red Bull Racing said: “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons, the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility. The TAG Heuer name has an outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”
With a new engine, the renewed commitment of Max Verstappen, and the arrival of Pierre Gasly to the team, the 2019 season will be challenging, and we hope, also an exciting one for Red Bull Racing.