TAG Heuer and the golf lifestyle brand Malbon Golf, have come together to introduce their latest timepiece – the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition. This exclusive collaboration represents a fresh approach to golf timepieces, designed for golf enthusiasts who value sophistication with youthful style.
TAG Heuer’s connected watches have become highly regarded within the golfing community. The launch of TAG Heuer’s Connected Calibre E4 Golf Edition in 2022 has further solidified its reputation. Now, TAG Heuer and Malbon Golf have joined forces to bring a fresh, youthful perspective to the game – TAG Heuer, with its rich heritage and strong presence in the world of sports, and Malbon Golf, a brand known for its lifestyle approach to golf.
Founded in 2017 by golf enthusiasts Stephen and Erica Malbon, Malbon Golf swiftly gained recognition and popularity among creative individuals who are passionate about golf and self-expression through fashion. The brand’s mission is to inspire today’s youth to embrace the game of golf.
TAG Heuer’s Connected watch and its Golf application are enjoyed by more than 650 thousand users. It can keep score over five hours – from the tee to the green, every shot is tracked, including putting. Even more impressively, each tracked shot is linked to the specific club, enabling the watch to learn from one’s performance and tailor club recommendations over time, making it a highly personalized companion.
This wrist-worn caddie tracks shots automatically, offering distance information for the next shot and club recommendations, as well as offering information about each hole without any need to interact with the watch.
The TAG Heuer Connected watch delivers a full day of battery life, whether for running, walking, golfing, or monitoring one’s wellness. A range of sensors provides comprehensive well-being metrics. The watch also includes various sports and utility apps, such as a stopwatch, timer, and alarm.
The Malbon Golf Edition stands out as one of TAG Heuer’s most colourful creations. It has a bezel with 18 markings, symbolizing the 18 holes on a golf course, with the words “Golf Edition” written on it. Its 45MM Titan Grade II case, featuring DLC coating, makes it lightweight and perfect for sports activities such as golf.
Turquoise blue and green hues, reminiscent of Malbon Golf’s branding, grace the watch’s side, pushers, and crown, adding a visually striking appeal. The strap, crafted from rubber and calfskin, incorporates bright yellow and green tones.
This watch also introduces two unique watch faces. The main watch face features the co-branded logo and Malbon’s character, wearing a cap with the TAG Heuer shield on it, and an animated design that changes colours as the seconds tick by. This watch face is available for the entire E4 generation. The second watch face, exclusive to this special-edition piece, draws inspiration from the Heuer 02 design.
The packaging for this watch is a visual delight. The colours of the collaboration are showcased inside the casing. The sleeve features a co-branded logo with Malbon’s character, a golf ball, a baseball cap, and TAG Heuer branding. The packaging includes an extra black strap and an additional ballmarker for the clasp. Golf balls featuring the logos of this collaboration complete the package.
For the first time, TAG Heuer and Malbon have expanded their collaboration beyond the watch, creating a capsule collection that includes golf-inspired merchandise. This performance-focused collection utilizes premium on-course fabrics, such as the two-way stretch nylon found on the Alps Nylon Quarter zip and is offered in neutral colourways with punches of turquoise and green.
The TAG Heuer x Malbon Glove features a reimagined cuff that creates harmony between the glove and the watch case with rubber patch appliqué branding on the strap and interior cuff to prevent snags. For the clubs, there is a full range of vibrant, co-branded genuine leather head covers.
This capsule collection will be available for sale through Malbon’s stores and website, making it an exciting new venture for both brands. Malbon will distribute the special-edition TAG Heuer Connected watches at three boutiques in the United States and two in Korea.
